Remove tag content-marketing
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Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day , actively scrolling for interesting content that will keep them entertained and informed. If you guessed content that focuses on your people, you’re on the right track. We need to celebrate our people!

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Social Recruiting Strategy: Create Your Fall Calendar

Rally Recruitment Marketing

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day. Best Practices in Creating Social Recruiting Content .

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . Get leaders on board.

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5 Steps to a Better Recruitment Marketing Content Calendar

Rally Recruitment Marketing

Content marketing is a core component of Recruitment Marketing — and it’s not going anywhere anytime soon! But publishing captivating content that attracts talent doesn’t just happen by accident. Tip #1: Review past content performance. I perform a deep dive on our content plan and results on an annual basis.