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Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand strategies.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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How companies can create a better employer brand.

SmartSearch

Metaphorically, your employer brand is your company’s handshake. And while we all hope that our employer branding strategy conveys a message that is warm and inviting, it could be sending a message that is cold and clammy. What is your employer brand? Company brand. Employer reputation.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Based on this resource, today we’re sharing how you can audit your existing employer brand, messaging and Recruitment Marketing assets focused on diverse and inclusive hiring.

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. How To Guide] The Essential Guide to Engaging Talent in Your CRM.

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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employer branding to attract and engage talent. 39% said they’re currently refreshing their employer brand, which is the same as December 2022 and 4% higher than one year ago.