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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

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What is a Recruitment Marketing Content Playbook? (And Why You Need One!)

Rally Recruitment Marketing

The #1 thing that the Rally Recruitment Marketing community asks for help with again and again is how to create good Recruitment Marketing content. Content marketing is difficult, even for experienced marketers. But first, you might be wondering: Why Do I Need a Recruitment Marketing Content Playbook?

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. . Why is PR useful for advancing your employer brand?

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4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

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14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

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5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. If you haven’t had the chance to define your EVP yet, you’re not alone.

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5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. That number is great considering that employer branding hasn’t been around all that long! of dollars in Recruitment Marketing and recruitment advertising.