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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. The ADP team also received a 2021 Rally Award for Best Careers Social Media. Now, let’s meet Liz!

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the job description for your first employer brand professional. . This role has historically sat on either the marketing or people operations team, and often acts as a liaison between the two. What team will they be on?

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. Let’s look at what makes these videos the gold standard in Recruitment Marketing strategy, to inspire your own video content to attract, engage and recruit talent to your organization.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

Social media is one of the most important talent attraction strategies that every employer can use today. It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads.

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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