How to Link Employer Brand with Company Performance

Undercover Recruiter

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee engagement. For example, Heger conducted an empirical study in 2007. Employer Recruiting Employer Branding Employer Branding Metrics Link Humans

SmashFly Goes Full CMS: A New Era in Owning Your Employer Brand

SmashFly

I created my first “website” in 2007. The post SmashFly Goes Full CMS: A New Era in Owning Your Employer Brand appeared first on SmashFly Blog. Recruiting Technology Recruitment Marketing Platform career sites CMS content management system employer brand recruitment marketingAlthough, really, it wasn’t a website. It was a crappy blog about baseball. I was a sports journalist at the time.

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Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose. Summer Brand Camp: Top 6 Takeaways. In 2007, Cheryl Bachelder took over as CEO of Popeyes (Louisiana Kitchen). Your Culture Is Your Brand.

How to Manage Your Employer Brand on Glassdoor

Recruiterbox

Prior to the internet age, people could only tell others about a positive or negative interaction with an employer through word of mouth. But with the emergence of social media, Glassdoor and other sites, companies now have to actively build and manage their employer brand in order to attract the best candidates available when hiring. Glassdoor was founded in 2007 and quickly became “Yelp for employers.” Make Glassdoor work for your brand.

4 Tips for Employer Branding + Why It’s Essential

ViziRecruiter

Employer branding. Here’s a basic description pulled from the web: An employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. First and foremost, it’s time for leaders to focus on strengthening their organizations’ employer brands.”. What is it, exactly?

Why Customers Are Looking at Your Glassdoor Profile

Glassdoor for Employers

Since Glassdoor was founded in 2007, our customers have seen a lot of benefits from building a vibrant Glassdoor profile. Featured How To Use Glassdoor Manage Your Brand Customers Employer Brand Glassdoor Glassdoor ProfileFrom leveraging.

Why Global Mobility Management is Vital for Talent Acquisition

RecruitLoop

In fact, we are in the full throws of the worst talent shortage since the recession in 2007 according to […]. Building Culture Employer branding Employment Market Hiring Talent Skills shortage Top TalentEditor’s Note: This is a guest post by Ruby Sharma. Her opinions are her own. Anyone who works in recruitment truly understands that the war for talent is the single greatest challenge facing any organization today.

10 Mind-Blowing Sales Statistics that will Help You Recruit Smarter

Social Talent

the decision-making process), and the specific employer branding efforts you can use to influence your candidates throughout each of these stages. RELATED: 5 Brands That Won The Hearts Of Audiences Through Storytelling ). In 2007, it took an average 3.68 Email Tips Employer Branding Hiring Job Advertising Job Seekers Latest Recruitment Marketing Tips cold emailing email job advertising phone recruiting productivity recruiting tips Recruitment Tips statistics

CEO Robert Hohman Talks About the Glassdoor Mission

Glassdoor for Employers

We started Glassdoor in 2007 with the mission to help people everywhere find a job and company they love. On the other hand, a bad employment experience can be devastating, affecting not only a worker’s morale and health but also relationships with friends and family. It hurts employers too, killing productivity and growth as well as putting friction on the company as a whole.

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HR Check In: A Recruiter’s (Quick) Guide to Success In 2016

Jibe

The Guide to Social Employer Branding (Undercover Recruiter). How do employers know which types of social media updates they should be posting? How can employers know what their audience thinks of these updates? What are the world’s most impressive employer brands doing on social? CEOs Need to Pay Attention to Employer Branding (Harvard Business Review). The first step is to focus on strengthening employer brand.

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Top 20 Corporate Social Responsibility Initiatives for 2017

SmartRecruiters

As Jennifer Dickey pointed out , a study by NYU and Imperative found that “purpose-oriented employees” tend to remain with employers 20 percent longer than those at other companies and are about 47 percent more likely to be more engaged promoters of the companies they work for. Since 2007, they have reduced total aircraft carbon emissions by 22% and have partnered with LanzaTech to develop low carbon fuels for the future. Employer Branding

Closing the Gap: A Look at Gender Bias in Fortune 500 Job Listings.

Recruiting Daily

In 2007, Catalyst published research showing that corporate boards that include three or more women significantly outperform others ; these companies show 53% greater return on equity, 42% greater return on sales, and 66% greater return on invested capital. Blog Posts Candidate Sourcing News Recruitment Marketing Resources Technology Trends employer branding gender bias hr technology job descriptions kieran snyder Recruiting Advice Recruiting Software textio Tips

Why You Should Stop Wasting Your Time With Social Recruiting

Recruiting Daily

In fact, I’m pretty sure we’ve been talking about social recruiting since 2007 – if not even earlier. But using the definition provided by Google – which is where most people trying to figure social recruiting out likely start, you can see that in short, social recruiting requires sticking up a bunch of career pages and employer brand based groups across all of these networks, planting a flag on any platform that supports posting and sharing content.

Using the SnapChat Approach in your Recruiting Efforts

Jobvite

Jessica has managed Blogging4Jobs since 2007. Consistent, branded elements take this idea one step further and create a cohesive look that will help with your potential candidates’ brand recognition. Employment Branding Sourcing and Nurturing Future of Recruiting employment jobseekers jobs #recruiting #hr recruiting Blogging4Jobs employment brand

Leveraging Company Activism and Philanthropy to Target Younger Candidates

JazzHR

A piece published by the Society for Human Resource Management (SHRM) back in 2007 advised that “by being good corporate citizens, companies can woo top talent , engage employees and raise productivity.”. 64% evaluate a company’s commitments when choosing an employer.

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How to Future-Proof Your Recruitment Marketing Strategy and Attract Top Talent

Hireology

is facing a strong economy as it is now, or a recession as was the case from 2007 through 2009, employees are any organization’s greatest source of competitive advantage. Take Ownership Your Employment Brand. Beyond the low unemployment rate, the job board landscape is constantly evolving – presenting challenges to employers that rely on job boards alone to drive top talent to open roles. The U.S. economy is booming and unemployment is historically low.

MidWest TechRecruit ‘19 is just around the corner! [Recruiters can’t miss]

Hacker Earth

The conference will house 30+ internal talent acquisition, employer branding, recruitment marketing, talent analytics, and sourcing experts, sharing their tricks and tips on recruitment. Lou is the author of the Amazon top-10 best-seller, Hire With Your Head (John Wiley & Sons, 3rd Edition, 2007), The Essential Guide for Hiring & Getting Hired (Workbench Media, 2013), and the Lynda.com Performance-based Hiring video training program (2016).

Talent and HR News Update: Women and the Workplace

exaqueo

is basically the only developed nation in the world that does not guarantee paid leave after the birth of a child, it's up to individual employers to determine whether they will offer anything above the unpaid six weeks required by law. As a result, just 13 percent of American women receive any kind of paid leave through their employer, according to the U.S. Do you have news or insight about employer branding, talent or culture to share?

Top HR Podcasts For Recruiters And Talent Acquisition Leaders

ConveyIQ

As RecruitingDaily describes, The Recruiting Animal has a “bold, brash and unapologetic” voice — one that has resonated with the HR community since he launched the show in 2007. You can also check out the bi-monthly podcast Resonate with Jason Seiden, of BrandAmper, which focuses on employer branding, recruitment marketing and talent acquisition. The world of Talent Acquisition is always changing.

Why You Need to Consider Gen Z Now

Glassdoor for Employers

Never having known a world without tech devices, the Internet and social media, Gen Z is the most technologically advanced generation ever—playing on smart phones (the iPhone debuted in 2007), shopping online and using Snapchat to communicate as everyday birthrights. Promoting your employer brand across social channels, devices and platforms will influence these tech-savvy candidates, raising your awareness and showing them why they should work for you.

5 Examples of Recruitment Videos Done Right

HireRabbit

In 2007, popular fitness chain Life Time Fitness was having a hard time recruiting for key vacancies. We’ve heard from the club leadership that these videos are a great representation of our employment brand. It should also solidify who your brand is. The video treatment is raw and action packed (assumingly taken with a GoPro camera) which is in line with the company’s brand and product promise. Stay true to your brand.

How This New Zealand Technology Company Has Been Able to Double Head Count Each Year

Prominence

In 2007 the business began to commercialize its research and development and seven years on, it has just launched in both Australia and the United States. The company had been doubled its headcount each year and at the time employed 45 people in New Zealand. Changes included developing and communicating an external employment brand, devising a talent acquisition strategy, and selecting the technology needed to support both of these. Employment Brand.

Finance Has a Diversity Problem. Here’s How AI-Based Recruiting Can Solve It.

Eightfold

The percentage of senior-level managers in color in the financial services industry increased slightly between 2007 and 2015, according to a February 2019 study by the US General Accounting Office (GAO) , but representation still lags behind the general population. “I Artificial intelligence can help human recruiters spot patterns and fight unconscious biases, but it’s unlikely to replace the person-to-person connections essential to employment branding and culture-building.

3 Key Challenges in Campus Recruiting (and How to Tackle Them)

Recruiting Blogs

If you want to attract the top young talent , you have to stay up to date on accounting and finance employment trends and challenges. A recent survey from CareerBuilder has found that 74% of employers plan to hire recent college graduates, which is the highest outlook since 2007. Creating an employer brand that attracts younger generations. Many employers are struggling to attract young talent.

Top HR Podcasts For Recruiters And Talent Acquisition Leaders

ConveyIQ

As RecruitingDaily describes, The Recruiting Animal has a “bold, brash and unapologetic” voice — one that has resonated with the HR community since he launched the show in 2007. You can also check out the bi-monthly podcast Resonate with Jason Seiden, of BrandAmper, which focuses on employer branding, recruitment marketing and talent acquisition. The world of Talent Acquisition is always changing.

What the Heck is Programmatic Recruitment Advertising?

Crelate

Even The Recruiting Future podcast host and recruiting luminary Matt Alder observes that, “ Programmatic Advertising is something that seems to strike confusion into the heart of many employers around the world. ” .

Candidate-Driven Job Market: What Recruiters Need to Know in 2016

Jibe

If you have skills that are in short supply, or work in an industry that has grown post-recession, you may already be feeling the effect of heightened competition among employers. But for employers, the candidate-driven job market means many priorities need to be reevaluated. A robust candidate experience, a meaningful employer brand, attractive salaries and benefits–these are just some of the factors that can appeal to candidates.

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Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends

Bersin

If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand : Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization?

The Best Recruitment Management Systems for Agile HR Teams in 2019

Vervoe

Venture capitalist funding tracker Crunchbase estimates that in 2018, more than 40 startup companies that use AI to improve employment have raised seed or early-stage funding. Smashfly’s platform, which has been a popular choice for agile HR teams since 2007, takes a proactive approach to talent acquisition. Yello counts brands Walmart, Caterpillar, and Blue Cross Blue Shield among their clients, and like Vervoe, they take an integrated approach to agile recruitment management.

5 Ways Visual Storytelling Drives Recruitment

Glassdoor for Employers

Most employment branding and recruitment marketing processes are still dominated by text. 300 hours of YouTube videos are uploaded every minute (compared to eight hours in 2007) and Facebook has increased in the number of videos posted to the platform per person in the U.S. Brands stay competitive by responding, adapting, and connecting to the emerging needs and behaviors of their target audience. Successful recruiting hinges on the stories we tell.

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5 Ways Visual Storytelling Drives Recruitment

Recruiting Daily

Most employment branding and recruitment marketing processes are still dominated by text. 300 hours of YouTube videos are uploaded every minute (compared to eight hours in 2007) and Facebook has increased in the number of videos posted to the platform per person in the U.S. Brands stay competitive by responding, adapting, and connecting to the emerging needs and behaviors of their target audience. Article originally featured on the Glassdoor For Employers Blog.

Video 85

5 Crazily Interesting Sourcing News Stories to Kick-Off 2015 – 5 January 2015

Social Talent

They discussed how to identify talent pools, how to engage candidates though frequent online conversations, and develop a strong talent brand. And as you can see, they tweeted about the whole thing too, which counted towards bolstering their employer brand – win-win! New Twitter Account Shames Brands for Acting like Teens… Could You be Next? In the news this week: Only 11% of Silicon Valley Executives are Female. Marissa Mayer, CEO of Yahoo!

50 recruitment stats HR pros must know in 2017

Devskiller

I ncreasing numbers of companies are now employing for tech jobs – even those representing the “ more traditional, old economy industries like healthcare, finance and even retail ”. 86% of recruiters and 62% of employers felt the 2016 labor market was candidate-driven. 21% of businesses use it for leave requests , with a further 8% and 13% employing it for time scheduling and recruiting & candidate management respectively. in July 2007.

Get Smart: How Hiring Success Management Transforms Talent Acquisition

Recruiting Daily

But great people tend to be already employed, heavily recruited, and hard to hire. This requirement takes time away from recruiters’ ability to focus on the human side of hiring and important strategic work like building a rich talent pipeline, nurturing relationships, and creating a strong employer brand. Sheeroy served as Sapient’s Chief Operating Officer from 2001 through 2007.

8 Juicy Recruiting News Stories to Sink Your Teeth Into – 9th March 2015

Social Talent

But after coming under pressure from marketers who demanded more vivid ways to influence people who “ lead to meaningful results for their businesses ”, the app has developed a brand new way for companies to advertise their product/service. Instagram will now start showing clickable links, but only in its new multi-photo carousel ads that can tell a story by letting you swipe through 4 branded images in sequence, before displaying a clickable “ Learn More ” button.

6 Things Recruiters Can Learn From Past Recessions

Linkedin Talent Blog

COVID-19 has slowed the economy just like the mortgage crisis did in 2007 and the dot-com bust did in 2001. In fact, Google now employs more gig workers than full-time employees. Consider how you could use your skills to improve things like retention or employer brand.

Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends

Bersin

If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand : Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization?

Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends

Bersin

If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand : Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization?

Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends

Bersin

If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand : Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization?

Get Ready for 2015: Ten Top Actionable Talent Acquisition Trends

Bersin

If you missed it, you can check out the live tweets at #PFLiveChat and here is a brief recap: Manage Your Employment Brand : Your employment brand reflects your organization and is your strongest asset for attracting new employees and continuously attracting/retaining the high-performers you don’t want to leave. Is your employment brand simply irresistible? And are your employees brand ambassadors for your organization?