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5 Ways Companies Are Celebrating International Women’s Day 2021

Rally Recruitment Marketing

Snap a #ChooseToChallenge photo for social media. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Social media takeovers. How is your employer celebrating International Women’s Day 2021?

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

In 2019, Liz and her team built and launched a Tech Talent Brand initiative to change the way tech talent view ADP, which included a new tech EVP and employer brand and won a 2021 Rally Marketing Award for Best Employer Brand Launch. The ADP team also received a 2021 Rally Award for Best Careers Social Media.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Here’s what that looked like: Slice 1: Pie with Game Changers – Interviews with associates challenging the status quo in their personal and professional lives. At the end of each interview, the final slice consisted of playing a round of rapid-fire questions, asking guests anything from their most used emoji to their favorite word.

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5 Surprising Shifts in Talent Attraction in 2022

Rally Recruitment Marketing

In the first 5 weeks of 2022, Rally Inside users published 21% more content advertising their careers, open jobs, benefits and internships, but engagement with jobs content decreased by 62% compared to the last 5 weeks of 2021. Candidates are clearly being saturated with job offers, and they’re tuning out the noise.

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The 2021 Recruitment Year in Review

Recruit CRM

We have neared the end of 2021 and oh what a year it has been! While you were still reeling from the challenging events of 2020, 2021 looked better in terms of getting back to normalcy. The 2021 talent shortage in the IT industry has led to recruiters in this vertical make use of automation more.

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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

Careers site copy, social media posts, job ads, newsletters and any other content you put out should sound like it was written by a human representing your culture, not copied from a lifeless template. . Insight: Career progression engagement is up 103% compared to the end of 2021, whereas career advice engagement is down 77%. .

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing.