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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Engagement rate of your content (i.e.

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5 Surprising Shifts in Talent Attraction in 2022

Rally Recruitment Marketing

It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. But we know that job advertising alone isn’t enough to recruit the talent we need. Your Recruitment Marketing and employer branding strategies are more important than ever! Indeed is reporting 60.4%

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Video and Job Advertising: The Perfect Marriage

Social Talent

And Google have responded, by quickly favouring pages that contain video and showing them in the search engine results. There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads.

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How to Optimize Your Recruitment Marketing Budget for Success

PandoLogic

Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates. Why is Recruitment Marketing Important?

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

This type of content is receiving 70% more candidate engagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! This post from Affiniks International is advertising their need for a type of nurse, not someone to fill a specific role.

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Engaging Passive Candidates in Your Recruiting Process

PandoLogic

Better cultural fit: Passive candidates typically have a good understanding of their own work preferences and values, making it easier for them to find and adapt to a company culture that aligns with their beliefs and expectations. We have several tips to ensure you keep the candidate engaged throughout the process.

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

You can also elevate your ability to measure your strategy with cross-channel link tracking and engagement data from Rally Inside , our free analytics & benchmarking tool. . Our tool shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content.