Proactive Talent

FEBRUARY 13, 2023

Evaluate your brand: Assess your organization's employer brand and how it aligns with your target audience. Step 2: Leverage Technology In today's fast-paced, consumer-driven business environment, organizations must leverage technology to streamline their recruitment process and attract the best talent.

Employer Branding 224

Employer Branding Reference Candidate Experience Strategy 224

Rally Recruitment Marketing

AUGUST 9, 2020

In fact, employee stories are seen as more sincere and believable than content coming directly from your corporate brand voice. Employee generated content (EGC) is defined as the images, videos, blogs and other content forms that your employees are creating themselves.

Sourcing 385

Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

DECEMBER 30, 2018

As you likely already know, candidates today expect a similar type of experience during a company’s attraction and hiring process to what they’ve grown accustomed to as a consumer – and Talent Acquisition functions are shifting to reflect that. This type of transparent communications will keep your employer (and consumer!)

Recruitment Marketing 362

Recruitment Marketing Trends Employer Branding Talent Acquisition 362

Rally Recruitment Marketing

NOVEMBER 21, 2019

Beyond these talent acquisition outcomes though, did you know that a poor candidate experience has major implications for the rest of your business too, especially if you’re a consumer-based business? . Now, of course the outcomes are a little different when it comes to business to business (B2B) companies.

Candidate Experience 399

Candidate Experience B2C Telecommunications B2B 399

Rally Recruitment Marketing

MAY 22, 2019

Along with many other employers, we here at RaceTrac have been looking for new ways to combat this shortage. Here I share some of the strategies RaceTrac has used that allow us to tell these stories and showcase our company in different ways. We received photos from many different employees with their mothers or children.

Employer Branding 311

Employer Branding How To Linkedin Video 311

Homebase

MARCH 29, 2024

Beyond just your logo and website, your brand identity is a powerful tool for showcasing your value and building lasting connections with your audience. Surface level branding like logos and media is like going on a first date or meeting someone for the first time. Let’s break down the key factors of creating a strong brand identity.

Small Business 52

Small Business How To Guidelines Social Media 52

Rally Recruitment Marketing

JANUARY 17, 2019

It can feel like being torn in 10 different directions at once. This type of approach will help candidates better understand your employer brand, assess their own values fit and encourage them to apply and ultimately say yes to that offer! And it’s still January. What does this mean for you?

Recruitment Marketing 309

Recruitment Marketing Resources Employer Branding CRM 309

Social Talent

JULY 7, 2016

One of the easiest methods to generate content for your recruitment marketing strategy is blogging. “Blogging” we hear you say, “isn’t that for the marketing department?” The goal of any blog is to get it read and (hopefully subscribed to as well!) Tip #1: Define the Goal Of Your Recruitment Blog.

SEO 126

SEO Employer Branding Engineering Recruitment Marketing 126

Rally Recruitment Marketing

FEBRUARY 7, 2022

This is a common tactic used in consumer marketing that works well, and can be applied to Recruitment Marketing. Marcus highlighted some segmenting features where you can filter by different data points to create a specific group of talent to promote open positions to.

How To 419

How To Recruitment Marketing Engineering Candidate Engagement 419

Advance Human Capital

JANUARY 26, 2024

Should small or mid-size companies invest in building a strong employer brand? With a well defined and promoted employer brand and attractive employer value proposition, your organization can compete with the big brands and attract the best pool of talent in the market. The answer is absolutely yes.

Employer Branding 52

Employer Branding Social Media Media Recruitment Marketing 52

Rally Recruitment Marketing

JANUARY 24, 2019

I’m kicking off this blog post a bit different this go-around by asking for a quick favor. Did you know that consumers spend an average of four hours a day on their smartphones? If consumers are on their phones for an average of four hours a day, it should be a no brainer to include social media in your recruitment strategy.

Social Recruiting 170

Social Recruiting Strategy Social Media Employer Branding 170

ExactHire Recruiting

APRIL 8, 2019

After all, if you were in the candidate’s shoes, you’d want to know the final decision on your potential employment status with the organization. Not only does this damage the company’s employment brand (and likely the consumer brand), but it also impedes its ability to source a sufficiently stocked candidate pipeline in the future.

How To 156

How To Employer Branding Retail Applicant Tracking Systems 156

Proactive Talent

JULY 18, 2017

When developing your employer brand strategy, you’ll hear many terms thrown around such as social media optimization, content curation, and brand engagement. If you’re thinking that sounds a lot like a blog or an actual website; you’d be right. Content Kings You have a killer company culture and employer brand.now what?

Employer Branding 121

Employer Branding Social Media Retail Media 121

Proactive Talent

JULY 18, 2017

When developing your employer brand strategy, you’ll hear many terms thrown around such as social media optimization, content curation, and brand engagement. If you’re thinking that sounds a lot like a blog or an actual website; you’d be right. Content Kings You have a killer company culture and employer brand.now what?

Employer Branding 120

Employer Branding Social Media Retail Media 120

4 Corner Resources Staffing Blog

APRIL 20, 2022

It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . They research potential employers with the same depth that they do while looking for a home, an automobile, and any other significant purchase. Related: How to Elevate Your Employer Branding to Attract Top Talent.

Recruitment Marketing 81

Recruitment Marketing Employer Branding Real Estate Social Media 81

exaqueo

OCTOBER 3, 2018

In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. The secret to a successful rebirth?

Employer Branding 42

Employer Branding Fashion Strategy Travel 42

exaqueo

AUGUST 15, 2018

Summer means different things to different people. But about twenty years ago, rosé was known as the tacky pink wine found in boxes, a drink consumed by the budget-conscious and those with unrefined, sweet palettes. It’s about applying lessons learned - from anything that inspires us - to change your employer brand perception.

Employer Branding 44

Employer Branding Insurance Insurance Job Descriptions 44

Stories Incorporated

AUGUST 31, 2021

And, the point is what makes your culture different from all the others out there. To accomplish these four fast steps, your social media recruiting content needs to reflect your unique employer brand. Candidates, employees and consumers look to company social media channels to learn about your company culture and brand.

Social Media 98

Social Media Media Employer Branding Social Recruiting 98

Stories Incorporated

SEPTEMBER 8, 2020

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. As candidates act more like consumers, you must adapt your talent attraction and engagement strategies. . And so, employer branding and recruitment marketing were born. .

Employer Branding 81

Employer Branding Recruitment Marketing eBook Guidelines 81

JazzHR

APRIL 6, 2020

However, as March comes to a close, the once-stable economic situation we’ve gotten used to couldn’t be more different — or more uncertain. Throughout the strong market, recruiting professionals have had to focus on approaching the most qualified job candidates as consumers with plenty of opportunities to choose from.

Candidate Experience 156

Candidate Experience JazzHR eBook Talent Acquisition 156

Hireserve

JUNE 30, 2022

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

Employer Branding 78

Employer Branding Strategy Social Media Applicant Tracking Systems 78

Recruiting Daily

MAY 4, 2023

By opting for inclusive hiring processes, you get access to different perspectives and experiences. The quest for diverse teams is about bringing different backgrounds and perspectives together. On the contrary, different channels help you reach diverse demographics, thus expanding your candidate pool.

Recruitment Marketing 74

Recruitment Marketing Diversity Hiring Social Media 74

4 Corner Resources Staffing Blog

NOVEMBER 27, 2023

They go through a series of steps before consumers make a big purchasing decision. Choosing an employer is a similarly significant life decision, so it’s no surprise that candidates go through a comparable series of steps when they’re applying for jobs. It takes place in phases, each progressing logically into the next one.

How To 59

How To Employer Branding Candidate Experience Social Media 59

Stories Incorporated

MAY 22, 2023

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. In other cases, entering a new employer brand channel is more targeted.

Employer Branding 52

Employer Branding Film Video Recruitment Marketing 52

Stories Incorporated

JULY 15, 2020

We were excited to attend & honored to sponsor the 2020 Talent Brand Summit , held virtually July 7-9. Using a 1980’s video game theme, the 2020 summit focused on knowledge sharing and “leveling up” your talent branding game. Here’s our Talent Brand Summit recap and some of our main takeaways. . Stories Inc.’s

Employer Branding 98

Employer Branding Airlines Facebook Recruitment Marketing 98

Hundred5

JANUARY 4, 2023

#1 – Work on Your Employer Brand. Employer branding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employer brand is what makes people want to work with you and for you. Learn more about the difference between employer branding and EVP.

Strategy 98

Strategy Job Boards Employer Branding Talent Acquisition 98

Stories Incorporated

JULY 1, 2020

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Why do stories communicate talent brand and employee experience so effectively?

Employer Branding 98

Employer Branding Video Diversity Culture 98

Stories Incorporated

OCTOBER 30, 2023

Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. As an employer brand and recruitment marketing content agency, these stats are unsurprising to our team at Stories Inc. Keep reading to learn why.

Film 52

Film Employer Branding Video Recruitment Marketing 52

4 Corner Resources Staffing Blog

NOVEMBER 13, 2023

Creative sourcing channels are a message in and of themselves, demonstrating that you’re different from competing employers who rely on boring, run-of-the-mill sourcing techniques. Create a blog For years, content marketers have been using blogs to attract traffic and generate leads for commercial purposes.

Sourcing 65

Sourcing Advertising Job Descriptions Facebook 65

Recruit CRM

JANUARY 13, 2022

These recruitment marketing strategies encompass the use of different forms of social media, blogging, search engine optimisation (SEO), email marketing , and more, all of which integrate with recruiters' skills. The omnichannel definition continues to evolve in response to the requirements of today's omnichannel consumers.

SEO 68

SEO Social Media ATS Employer Branding 68

Hireology

SEPTEMBER 30, 2020

Jobs are digital products that have to be retailed direct-to-consumer through the channels where they’re most findable. As an industry, we’ve made huge leaps to engage with consumers through mobile, so why stop at your applicants? Consumers for jobs are not job shopping. What do applicants expect from their employers?

Automotive 147

Automotive Retail Mobile Twitter 147

Rally Recruitment Marketing

MARCH 11, 2024

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. Employee feedback, whether positive or negative, is a reality check that keeps your employer brand honest and relevant to those most likely to succeed at your company.

Recruitment Marketing 251

Recruitment Marketing Employer Branding Survey Groups 251

exaqueo

JANUARY 4, 2019

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Some experts advocate there’s no difference and use the terms interchangeably, while others like me, disagree. What is an employer brand?

Employer Branding 72

Employer Branding Recruitment Marketing Strategy Video 72

4 Corner Resources Staffing Blog

DECEMBER 5, 2023

We’ll outline the biggest IT recruitment challenges we’re currently seeing, how employers can overcome them, and tips for retaining your strongest talent in a fiercely competitive landscape. This is another supporting argument for favoring tapping freelancers, who can give employers access to specialized skills for a limited time frame.

How To 74

How To Employer Branding Staffing Social Media 74

exaqueo

NOVEMBER 28, 2018

From their people focus and profit sharing ( that’s another blog post for another day ) to vertical integration and global partnerships, they overhauled the business while staying true to their roots. Be sure to apply from different browsers and devices so you’re capturing a diverse data set. And it certainly didn’t happen overnight.

Employer Branding 40

Employer Branding Airlines Candidate Experience Applicant Tracking Systems 40

Change State Blog

MAY 14, 2020

Setting up a viable “job board” no longer requires any special knowledge of TA or recruitment, but simply the ability to effectively optimize job content for consumption by Google, which generates job seeker traffic that can in turn be sold to employers. Simple enough, right? A candidate who clicks “Apply at Qualified Place!”

Candidate Experience 98

Candidate Experience Job Boards Retail Employer Branding 98

Stories Incorporated

JUNE 28, 2022

Reading Time: 6 minutes The best employer branding videos build a connection between a brand, candidates and employees within mere minutes. Videos enable that bond and brand affinity to happen faster and more effectively than any other media. And the best employer brand videos highlight employee storytellers.

Employer Branding 52

Employer Branding Video Pharmaceuticals Culture 52