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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Careers site and careers blog: new users and repeat users. Engagement.

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. Whitney: I love the mix of creative and analytic work.

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Once you can begin showing your leaders concrete results of your employer brand and Recruitment Marketing campaigns, including the number of people your talent brand is reaching, the number of candidates you’re attracting and how much your talent audience is engaged, then it’s much easier to win over their support.

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. Aside from explaining what Recruitment Marketing tracking consists of and why it’s so important to your strategy, we also explore what metrics are worth tracking for different Recruitment Marketing channels. . Google Analytics.

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4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

The Rally Awards exist to celebrate the best employer brand and Recruitment Marketing work in the world. Companies typically use this approach to help nurture talent and build employer brand awareness steadily over time. Use UTM parameters to track effectiveness. A Look Inside 14 West’s Instagram Strategy.