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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recruitment Marketing has changed a lot over the past decade. How the Recruitment Marketing space has changed over the past decade. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .

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Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. The constant content creation was making less of an impact as more employers began to produce careers and culture content. Rethinking Content Strategy.

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How to Increase Engagement on Instagram (and Other Recruitment Marketing Social Channels)

Rally Recruitment Marketing

To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall Social Recruiting Calendar. In short, benchmark data lets you know what is working for other employers on a mass scale, from content topics to social media channels to many other aspects of Recruitment Marketing.

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4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Rally note: Check out our library of free Recruitment Marketing tools to take the tactics covered below even further. .

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. Download the guide > 2.

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Social Recruiting Strategy: Create Your Fall Calendar

Rally Recruitment Marketing

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day. Global Diversity Awareness Month.