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Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

So, what’s the most effective type of social recruiting content to grab a candidate’s attention and lead them to your employer brand? According to our Rally Inside data, posts that highlight employee achievements, milestones and life events receive significantly higher engagement compared to practically any other content.

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Top 10 Rally Resources for Creating a Stand-Out Employer Brand

Rally Recruitment Marketing

Employer branding is one of the most important strategies in recruiting today. Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Building an Employer Brand 1.

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3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. The key lies in activating your employer brand the right way through well-informed talent intelligence. .

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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

How you differentiate yourself long-term is in your messaging, content and ability to quickly adjust to what the data is telling you. . So how do you take the findings from your EVP research and promote your employer brand messaging through your content authentically? Data insights that let you know what’s working.

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Measuring the Impact of Employer Branding: How to Track and Analyze the ROI of Your Recruiting Efforts

Proactive Talent

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. Sure, you may have a great website, social media presence, and employee testimonials, but how do you know if it's actually helping you attract and retain top talent? Employee retention rate is also crucial to track.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. The world has changed and we must adapt, or risk falling behind. But think about it for a second.

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7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Lesson #3: Speak up for yourself and for your employer brand.