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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise.

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Workout of the Week: Build Your Brand Muscle

JazzHR

This week, let’s talk about best practices for bulking up your employer brand muscle. . Candidates Consider Brand Health and Fitness . Jobseekers take employer brands seriously, and the numbers prove it. . About 70% of candidates report that employer branding is essential when considering a job offer.

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4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Not to mention, 67% of active and passive job seekers say a diverse workforce is important to them when evaluating companies or job offers.

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5 Reasons Why Recruiters Should be on TikTok

Recruiters Lineup

The platform’s demographics skew towards younger generations, including Gen Z and Millennials, who are increasingly entering the job market. By establishing a presence on TikTok, recruiters can connect with this diverse talent pool and showcase their employer brand in a creative and engaging manner.

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Hiring Using A Recruitment Agency vs. In-House Recruitment Team: Pros and Cons

Hireserve

They can prioritise candidates who not only fit the current job description but also possess the potential to contribute to the company’s growth and evolution over time. Enhanced employer branding Internal recruiters play a pivotal role in shaping the company’s employer brand.

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How Recruiters Can Respond to Hiring Freezes

Hireserve

Improve Your Employer Brand We’ve spoken before about the importance of building an employer brand and creating an employee value proposition. As a quick refresher, your employer brand encompasses your reputation and the way you are perceived by potential candidates and the public at large.

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RallyFwd Recap: 5 Ways You Can Provide a Future-Forward Candidate Experience

Rally Recruitment Marketing

Shavonne Thomas, North America Employer Brand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. From there, Shavonne crafts mini-EVPs that act as a guiding star for communications to that group.