Remove Employer Branding Remove Groups Remove Recruitment Marketing Remove Retention

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Candidate content is up to date and reflects your current recruiting process.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from Recruiting to Recruitment Marketing.


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7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Recruitment Marketing

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

Chris Fitzner, Recruitment Marketing Manager, Appian. My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach.

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

Recruitment marketers, we know you’re thinking about funnels that end in hire. This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does. With the awesome marketing skills you already use every day, plus adding employee stories. . Employer brand content from five years ago is not setting culture-right-now expectations. .

20 Employer Branding Experts You Should Add to Your LinkedIn Network


Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

What is recruitment marketing?

Stories Incorporated

Successful recruitment marketing strategies are Complex. Learn recruitment marketing best practices here in our ultimate guide. Recruitment marketing is the strategies and tactics a company uses to attract and engage potential candidates.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. If you market this information during the recruitment process, candidates who like what they see are more likely to apply and accept a position with your company. Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% !

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Top 7 Ways to Attract Candidates to Your Hard-to-Fill Roles

Rally Recruitment Marketing

We all have roles at our organizations that are particularly hard to fill, either because they’re niche or competitive positions or because they’re located in tough hiring markets. While our webinar experts focus on hard-to-fill roles in the healthcare space, their strategies and tactics for recruiting for competitive roles can be borrowed to boost your hiring results in any industry. . The best way to get talent to actually take notice of your Recruitment Marketing content?

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Social Recruiting & Content . Do you use Pinterest or Instagram for recruiting? Is there a retention component?

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.

4 best tech recruitment and employee retention strategies


Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. External brand surveys. Employer Branding

Beam Me Up …

CKR Interactive

I always get confused if the tech audiences love Star Wars or Star Trek but I suspect the nerdier group prefers Star Trek only because it’s less mainstream. Learning (continuous learning for this naturally curious group is important). They help articulate a company’s or specific group’s (like tech) Northstar which is the marriage between what candidates and employees want most and what the company does best. What is your dream job or employer?

The Top 20 Recruitment Advertising Agencies


Recruitment advertising agencies are a core part of talent acquisition. They help employers with media buying, recruitment marketing, employer branding strategy and more. Top 20 List of Recruitment Ad Agencies. Headline: Brand, Meet Talent.

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Whether it’s showcasing your company culture, expressing appreciation for your employees or celebrating achievements, these social media holidays can be a way to show your values and your brand’s personality. Social Media Holidays for Recruiting.

4 Tactics Your Hiring Team Can Learn from Army Recruiters


Nowhere are the stakes higher for recruiters than in the military. Though they may not be actively engaged in combat, Army recruiters have one of the toughest jobs in the military. In 2018, US Army recruiters were tasked with enlisting 70k new recruits by the end of the fiscal year. With unemployment at record lows, the US Army has revamped many of its traditional recruiting practices in order to hit these ambitious goals.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

” Need further proof that culture, recruiting retention are all inexorably intertwined? That same study found employees who gave their overall company low marks for culture were 15 times more likely to look for a job than those who gave their current employer flying colors. Much fewer, however, turn these culture branding efforts towards targeting their current employees, too.

How to Build up a Gender Diverse Pipeline Through the Grace Hopper Celebration

Rally Recruitment Marketing

Increasing employer brand awareness among women in tech is essential for companies looking to advance from a Diversity & Inclusion standpoint. During my time at Pandora , and now in my role as Employer Brand and Recruitment Marketing Manager at Squarespace , Grace Hopper has always been a big part of our strategy – including experiential marketing on-site and digital/social marketing before, during, and after the event.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Recruiting Blog.

Virtual ways to recognize employees

Stories Incorporated

And, employee recognition is directly tied to retention : 55 percent of employees seeking to switch jobs list lack of recognition as their top reason for leaving, and 69 percent say that better rewards and recognition would encourage them to stay. . And, it improves retention, too.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

We feel like we’re getting the inside scoop or behind the scenes look as consumers before making purchasing decisions, and almost invariably, feel we’re able to easily sniff out the real deal from the marketing CTAs, or filter the organic reviews from the sponsored content, even if our track record suggests most of us are pretty easy marks as consumers for the rapidly evolving marketing strategies required by such a rapidly evolving market.

Why Every Recruiter Needs To Take A Digital Marketing Course

NextWave Hire

I saw this slide… I was beaming because only a few hours earlier my boss had given me the green light on my attending a Digital Marketing Course through General Assembly. Learning marketing will allow you to better tell your company’s story and attract more of the right candidates. Marketing teams create engaging content with thoughtful messages in efforts to attract more customers. Storytelling is so important in marketing.

Survey: Upskilling and reskilling in 2020


What’s more, one-third of them say their companies aren’t even able to cope with workplace disruptions from technological and market changes. For recruiters and HR managers, hiring, onboarding, and yes, training have all shifted to Hangouts and Zoom. More attractive employer brand.

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Recruiting strategies: a comprehensive guide for small business


At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Effective employer branding. Find employees: social recruiting and job boards.

Social Recruiting Strategy: from Good to Great


We’ve thought through how to build a social recruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. And unless you are a household brand or a hot, up-and-coming tech unicorn, you might not expect more of your own social pages. Some companies, however, seem to have mastered a way to build social recruiting pages that spark visitors’ curiosity and invite them scroll down. Employer Branding

What Is Inbound Recruiting? Here’s Everything You Need to Know


Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap.

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Fit Happens: How To Hack Hiring For Culture.

Recruiting Daily

We all understand the inherent importance, and strategic value, of company culture, particularly as relates to recruiting and retention; talking about the inherent importance this amorphous, ambiguous and largely subjective catch-all has become reduced to a tired corporate cliche, and an even more maudlin talent acquisition aphorism. So if we know culture counts in theory, then why are so many of us choosing (consciously or otherwise) to ignore it in recruiting practice?

The recruitment process: 10 things you need to master to succeed


We’d love to tell you that the recruitment process is as simple as posting a job and then choosing the best among the candidates who flow right in. There are 10 main areas of the recruitment process that, once mastered, can help you: Optimize your recruitment strategy. Increase employee retention and engagement. What is the recruitment process? Recruitment Marketing – find and attract better candidates. Recruitment Marketing.

Recruiting Tips for Finance and Insurance Companies


Here are four ways finance and insurance companies can overcome their unique talent shortage, restore trust, and build a path toward a better future using recruitment marketing best practices and technologies. Outbound marketing. Recruiting Process Recruitment Marketing

Why, Yes, I’m Friends with Real Life Unicorns.

Recruiting Daily

For Example: Social Employer Branding Engagement Big Data Onboarding Buzzword Buzzword Buzzword. We are, by and large, a group who loved math and statistics so much we ran as hard as we could into people-oriented careers. Or, for another example, take the surprising link between Employer Branding and Employee Engagement and Onboarding. Tips for bringing marketing expertise into your talent acquisition thinking.

Work Human: Building A Company Culture of Collaborators.

Recruiting Daily

Last week, I spent a few days on the road in Orlando, where attended the first ever WorkHuman event , a conference on the “future of the human workplace” produced by rewards and recognition provider Globoforce that was ostensibly dedicated to accentuating the positive parts of human nature rather than fighting against our better nature, as is so often the case in HR and recruiting.

Tech recruitment in London: Luring and sourcing top tech talent


As a recruiter or hiring manager in the hypercompetitive tech recruitment landscape, you’re likely fighting tooth and nail for those coveted developers who, frustratingly enough for you, have the luxury to pick and choose from numerous jobs. We at Workable wanted to get more insight so we decided to ask the experts – the candidates themselves – on the topic of tech recruitment. Word of mouth is more powerful than any tech recruitment marketing campaign you set out on.

Recruiting Startup of the Year Nominee: SmartDreamers


SmartDreamers is a social media and job marketing platform that helps companies reach the candidates that don’t spend time on classical recruitment platforms. Meet the companies vying for the title of Recruiting Startup Of The Year (RSOTY) at Hiring Success 18 , in San Francisco, March 12-14. Founded by Adrian Cernat, this is an app that has already helped companies like Uber, Vodafone, Siemens, Orange, and IBM to smartly recruit talent.