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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Some of them can also work with you on creating a programmatic employer brand ad campaign. What are retargeting ads? Step 1 – Identify your goal.

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The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the phases of social distancing will be in place.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing.

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Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

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How to Use Instagram to Attract & Engage Campus Talent

Rally Recruitment Marketing

For instance, campus recruitment typically involves a significant amount of travel to visit various universities and colleges. While we also rely on professional networking sites like LinkedIn, we felt that Instagram allowed us more flexibility to bring to life the day-to-day, casual and fun parts of working at BMO!

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5 Channels You Need to Recruit Gen Z Talent

Rally Recruitment Marketing

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Intuit then connects with candidates who seem like a good fit after the event on LinkedIn to further the recruiting process. Video job posts.

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Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Where is the best place to start when beginning to build an employer brand and create content? . Kelly : In a nutshell?