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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Some of them can also work with you on creating a programmatic employer brand ad campaign. Feel free to connect with me on LinkedIn and let me know how things go.

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Start Building Your Employer Brand From the Inside Out

Rally Recruitment Marketing

The pandemic has taken a toll on the confidence of employees and candidates in high-risk industries, especially the travel industry. As the Director, Culture & Engagement at Klook , a travel technology company, my team and I turned our focus internally. How our employer brand has changed over the past year.

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Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

In our recent virtual bootcamp we gained insights from Leah Daniels, SVP, Strategy at Appcast, and Leigha Wanczowski, Employer Brand Manager at Covance, on strategies to improve your job advertising efforts including: campaign planning, ROI calculations and where to get started. Leigha Wanczowski, Employer Brand Manager, Covance.

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The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. Social media and employer brand are interconnected for your audiences.

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4 Tips for Niche Talent Acquisition | ClearCompany

ClearCompany Recruiting

A great candidate experience for a strong employer brand and a strong start for new hires. If the position requires the employee to be in-office sometimes or all of the time, you’ll need to budget for their travel expenses or offer a relocation package. Better hiring decisions, leading to reduced costs and increased retention.

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9 Fixable Mistakes When Creating an Employee Value Proposition

Rally Recruitment Marketing

If you don’t have an EVP in place before tackling other employer brand projects, your company is essentially driving in the dark in terms of your content strategy. If you have any questions or want to share any insights you had on your own EVP development journey, please feel free to connect with me on LinkedIn.