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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Hiring’s Secret Weapon: Alumni Programs

Linkedin Talent Blog

Want to increase referrals, broaden your candidate pipeline, and up your employer branding game? A happy alum is a walking advertisement for the company Alumni programs can be a big boost for employer branding. They also have a 44% higher retention rate than non-boomerang hires, over three years.

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Great Employer Branding Video Tips from Carrie Corcoran

GoHire

Employer Branding with video is becoming important and is being used for Candidate Experience and Acquisition, as well as Employee Retention. In this interview with Employer Branding expert Carrie Corocran, we dive into using video and other aspects of employer branding.

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SocialTalent Author Spotlight: Ed Nathanson

Social Talent

I grew up in business as a recruiter, then as a recruiting leader at very large companies and startups, until the early 2010s when I began working in Employer Branding (before it was even called that!) Why is this an important topic of study right now? This is particularly important during this era of talent shortage.

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How Community Involvement Reinforces Your Employer Brand

Eightfold

HR teams are uniquely able to create this virtuous circle of community involvement and employer brand by using the former as a potent recruitment and retention tool. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

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What Is Your Onboarding Data Telling You?

ExactHire Recruiting

An effective onboarding process can have a positive impact on nearly every aspect of your business, from improving retention and engagement to strengthening your company’s culture and employer brand. Good onboarding can prevent all of the preventable reasons for turnover cited in the Retention Report.

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Evolution of a company retreat: from product updates to breaking bread

Workable

The first time we did it [in 2013],” he says, “the company must have had between five and 10 people.” That, of course, was an easy thing to plan for. The only person who wasn’t in Athens at the time was Workable’s Vice President of Partnerships, Rob Long , in London.