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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. In this blog post, I’ve summarized the key points to help you improve your candidate experience.

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HR Tech 2014 Was All About Employer Branding

Glassdoor for Employers

The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employer brand fits into the best recruiting strategies. How Does Your Brand Help You Hire? How Do The Best Employer Brands Do It?

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Employer Brand: A Weapon in the Recruitment Arsenal

Advance Human Capital

But investing in your Employer Brand makes it so much easier. That’s why no company who wants to hire quality talent can go without a strong Employer Brand. According to Manpower Group’s 2014 Talent Shortage Survey, 36 per cent of employers worldwide report difficulty filling jobs.

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How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand. Every employee your company hires at this crucial time will determine what your culture becomes. Your culture should be a part of the language at your company. In 2014, the median job tenure was 4.2

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Glassdoor’s 2014 Recruiting Budget: Revealed

Glassdoor for Employers

One thing that I’ve always done in my career is to ask peers at other companies if they are comfortable sharing their budget spreadsheets and key strategies for the next year in a hope to understand: How their spend level correlates to the goals they are expected to achieve (e.g. # Challenge #1: We needed to hire more than 200 people.

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Just look at the Rally community — in just 3.5

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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Maybe it’s what your employees say about what it’s like to work at your company. You can’t measure employer brand on traffic to job listings or even to your company profile. What makes an Employer Brand?