Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Social Talent

OCTOBER 17, 2016

Not only that, but also by 2020 at least a quarter of the entire mobile population in the United States is projected to be using Snapchat. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Aer Lingus (@AerLingus) July 9, 2014.

Employer Branding 70

Employer Branding Fashion Social Media Airlines 70

exaqueo

OCTOBER 3, 2018

In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements.

Employer Branding 42

Employer Branding Fashion Strategy Travel 42

Glassdoor for Employers

MAY 28, 2015

Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employer brand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies.

Culture 60

Culture Employer Branding Automotive Retention 60

Recruitalicious

OCTOBER 9, 2014

The 6th annual PR + Social Media Summit , hosted by The Diederich College of Communication at Marquette University in Milwaukee, was held on Tuesday, October 7. In 2014, an organization with any hope of success must have a website. 1 fan as well as front-line brand ambassadors for their companies.

Social Media 72

Social Media Linkedin Media Talent Acquisition 72

SmartRecruiters

OCTOBER 28, 2014

Great business leaders understand the impact a company’s culture can have on the success or failure of an organization. Few employers truly have the ability to steer the company’s culture in the right direction. Even fewer ask their employees to help shape the culture on their own. Employer Branding Hiring Culture'

ATS 95

ATS Employer Branding Culture Conference 95

Glassdoor for Employers

NOVEMBER 21, 2014

Just like in consumer marketing, employment branding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.

Employer Branding 147

Employer Branding Social Media Candidate Experience Report 147

Glassdoor for Employers

DECEMBER 16, 2014

Bad reviews can help improve your culture. Studies further show that when candidates can clearly weigh options why they should work at your company, they are more likely to convert into full-time employees—rather than decline job offers. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers.

Employer Branding 166

Employer Branding eBook Construction Survey 166

Social Talent

JULY 31, 2018

Entire job roles have been created to ensure candidates look at your company and think “hot dang I want to work there” People are paid thousands to create an experience that has people scrambling to click the APPLY button- even those who weren’t looking for a new job. Amazing Employer Branding.

Employer Branding 129

Employer Branding Compensation Candidate Experience Social Media 129

Glassdoor for Employers

MARCH 21, 2016

People are complex, as are the passions, businesses and cultures that formulate around them. Who are we, how are we different than our competitors and what will we offer as an employer that no one can easily replicate?”. You stake out your culture by creating a foundation, and a stable one for that matter.

Culture 60

Culture Construction Education Onboarding 60

Glassdoor for Employers

MARCH 11, 2015

Employers need engaged employees to boost productivity and promote an employer brand. Employers run the risk of missing out on excellent candidates if they ignore their company reviews on Glassdoor and don’t analyze the competition. The time is now to join the conversation and let your employer perspective be heard.

Employer Branding 60

Employer Branding eBook Talent Acquisition Culture 60

Beamery

JUNE 7, 2017

. “Top talent is searching for a company the same way they would any other purchasing decision” – Matt Charney, Editor at Recruiting Daily. Both brands and products need to make a human connection with us before we are ready to make a purchasing or application decision. Brand first.

Employer Branding 65

Employer Branding Course Trends Recruitment Marketing 65

Glassdoor for Employers

OCTOBER 27, 2015

In part one of a four-part series to help talent acquisition professionals find batter candidates, we looked at creating an authentic career site, having a mobile presence, treating candidates like customers and other tips to build an arsenal of marketing assets and channels. Cultivate employee brand ambassadors. Based on a U.S.

Social Media 60

Social Media Employer Branding Job Descriptions SEO 60

Glassdoor for Employers

AUGUST 21, 2015

Seventy-six percent of job seekers want details on what makes a company an attractive place to work, according to an October 2014 Glassdoor site survey. Additionally, the number one piece of information job seekers want employers to provide as they research where to work is details on what makes an attractive place to work. No problem!

Video 60

Video Employer Branding Diversity Groups 60

Ongig

AUGUST 6, 2019

Here’s the deal: Company career pages are evolving at an astounding rate. With employer branding and recruitment marketing initiatives taking priority, employers are optimizing ways to attract and engage quality talent. One of the best employer branding videos we’ve seen. Live Nation Career Page.

Employer Branding 45

Employer Branding Social Media Retail Video 45

Glassdoor for Employers

MARCH 23, 2015

There was plenty of information online about what jobs were available, but there was almost nothing about the culture of a company, or how much they paid, or how their interview process worked. When there’s a good match, and a person ends up at a company that’s a good fit, everyone benefits. Our mission. The cost of a bad hire.

Hotels 60

Hotels Employer Branding Guidelines Construction 60

Social Talent

JUNE 22, 2016

At the end of the day you bet on people, not on strategies” — Larry Bossidy. Building our recruitment software at Beamery , we see the inside of a lot of recruiting functions, and we like to think we know what makes a successful recruiter. Carelessness at this stage can easily put candidates off. At this stage, a shocking 73.8%

Advertising 125

Advertising CRM Social Media Enterprise 125

Spark Hire

OCTOBER 27, 2015

The 2014 Cisco Visual Networking Index predicts that, by 2019, 80 percent of Internet content will be videos, which means recruiting strategies need to start adjusting. Employer brand videos. But my company doesn’t have a brand,” you might say. The best company culture videos showcase what makes the company special.

Video 60

Video Job Descriptions Onboarding Employer Branding 60

Glassdoor for Employers

NOVEMBER 9, 2015

In parts one and two of a four-part series to help talent acquisition professionals find better candidates, we looked at ways to build an arsenal of marketing assets and channels, then refine the message to influence the ideal talent you want to attract. Site Survey, October 2014. Evaluate response rates to job listings.

Talent Acquisition 60

Talent Acquisition Job Descriptions Survey Employer Branding 60

Hundred5

JANUARY 30, 2019

If you’ve read some of our previous articles on employer branding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employer brand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution.

Employer Branding 75

Employer Branding Examples Social Media Video 75

Glassdoor for Employers

AUGUST 18, 2015

If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. Company Culture and Values. With that in mind, let’s take a look at five best practices. What job seekers consider.

Job Descriptions 60

Job Descriptions B2B Compensation Mobile 60

Glassdoor for Employers

SEPTEMBER 21, 2015

It’s also the only place that candidates can easily research companies and get the inside look at an organization through interview reviews, employee reviews, salary & benefit information, and more! This way, you can easily play up your strengths when you’re aware of the weaknesses at the company that person is considering leaving.

Interviews 60

Interviews Survey Compensation Reference 60

Glassdoor for Employers

SEPTEMBER 30, 2015

As you might guess, a weak, out-of-control employer brand and reputation is a serious turn-off for job candidates researching your organization. It can also spur current employees into taking their employment and careers elsewhere. Turn your employees into brand ambassadors. Without incentivizing (i.e.,

Social Media 60

Social Media Media Employer Branding Onboarding 60

Glassdoor for Employers

SEPTEMBER 4, 2015

Fostering a culture of gender diversity isn’t just good for women, though–it’s good for men, and it’s good for business. Men will apply for a job when they meet only 60 percent of the qualifications , but women only apply if they’re at 100 percent. Workplace culture. So in 2013, the company revamped its brand.

Policies 60

Policies Social Media Diversity Compensation 60

Jobvite

MARCH 31, 2016

Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves Employment Brand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.

JobVite 40

JobVite Employer Branding Sports Reference 40

Jobvite

MARCH 31, 2016

Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves Employment Brand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.

JobVite 40

JobVite Employer Branding Sports Reference 40

Glassdoor for Employers

APRIL 14, 2016

At the current rate, the U.S. Pay equality at Gap Inc. In 2014, Gap Inc. In 2014, we had our methodology and results of gender pay equality externally validated by Exponential Talent , a firm specializing in diversity and inclusion efforts. They confirmed that there is no gender pay gap at Gap Inc.

Social Media 60

Social Media Education Diversity Financial 60

MightyRecruiter

MARCH 22, 2017

In 2014 , a computer program called Eugene Goostman successful convinced judges appointed by the University of Reading that he was in fact a 13-year-old Ukrainian boy. And the Hollywood movie Ex Machina – whose entire premise is based on the Turing Test – serves as a cultural reminder of how advanced machines have come.

Twitter 55

Twitter Employer Branding System Screening 55

Glassdoor for Employers

JANUARY 5, 2016

When I joined OpenTable in 2014, one of the things that really struck me is how welcoming people were, more so than any organization I’ve worked with. You could feel the pride in the brand and that people genuinely liked each other. At OpenTable, we believe that good work comes from happy, talented people. Work hard, play hard.

Culture 60

Culture Retention Meeting ATS 60

Glassdoor for Employers

JANUARY 11, 2016

Diversity initiatives are imperative to maintaining a desirable company culture. Whether it be race, cultural background or sexual orientation, your brand should be supportive and welcoming to all. AT&T With both benefit coverage and employer resource groups, AT&T strongly promotes diversity within its workforce.

Banking 60

Banking Diversity Video Culture 60

Linkedin Talent Blog

JANUARY 31, 2018

According to the Global Recruiting Trends 2018 report , companies are prioritizing diversity to build stronger cultures and bigger bottom lines. If you’re not doing this yet, start with your careers site: it’s usually the first place a candidate will look, so it’s an ideal spot to include photos that highlight your diverse culture.

Diversity 48

Diversity Linkedin Survey Culture 48

Social Talent

OCTOBER 28, 2014

Yes, finding the best candidate for the job in 2014, is no easy task. When those stories focus on things potential candidates desire in an employer, it becomes Employment Branding. Not once is Deloitte’s branding or cultural message shoved down your throat or forced upon you.

Employer Branding 190

Employer Branding Video Facebook Examples 190

Glassdoor for Employers

MARCH 30, 2016

Here are a few tips for turning your nurtured candidate into a hire, or at least a brand advocate who will refer other qualified leads to your organization. Although replying to every applicant can be challenging, this will pay employer brand dividends when candidates leave their own interview reviews on Glassdoor.

Smashfly 60

Smashfly ATS eBook Employer Branding 60

Recruiting Blogs

AUGUST 9, 2016

As per a LinkedIn report , 70 million members (out of a total of 300 million) changed their jobs in 2014 which comes to a whooping 1,91,781 job change per day! With the ever increasing demand for productivity, employers today are determined to hire the right fit who can truly make a positive impact to their organizational workflow.

Trends 28

Trends Talent Acquisition CRM Banking 28

Glassdoor for Employers

JANUARY 15, 2016

The existence of a major gender disparity in the tech industry, particularly in the male-dominated culture of Silicon Valley, is common knowledge. The percentages of female employees working at major tech companies are pretty dismal: 32% at Facebook , 31% at Apple , 30% at Twitter and Google and 24% at Intel.

Construction 60

Construction Study Diversity Facebook 60

Glassdoor for Employers

MAY 29, 2015

As a marketer at Glassdoor, I am often asked, “How do I get my employees to join the conversation on Glassdoor?”. Employers: if you’re looking for ways to engage your employees, here are three companies who are doing it well, plus tips to increase your rating and create an army of internal brand ambassadors. Still struggling?

Strategy 60

Strategy eBook Reference Onboarding 60

Social Talent

NOVEMBER 2, 2014

I think it’s fair to say at this stage, that the recruiting tools a recruiter has access to, can determine whether not or not they close on their next fee. Such is the power of social sourcing in 2014. They’re moving in the right direction, considering this time last year we were wondering if they could kick-start growth at all.

Sourcing 169

Sourcing Twitter Monster Linkedin 169