Remove 2015 Remove Advertising Remove Employer Branding Remove Recruitment Marketing
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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Now, let’s meet Liz!

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Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. According to a study by Unruly, an advertising technology company, the average length for the 10 most-shared global video ads was 4.11

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The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? I see the cost of advertising rising a lot in 2016 as well.

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A Summary of 2014 and 8 Recruiting Predictions for 2015

Prominence

Rather than send out a collection of generic links that would add no value to you, I’ve decided to write a post summarising the changes that our industry has seen this year alongside some of my predictions for 2015. Whether Facebook is going to become a recruiting superpower remains to be seen. Goliath vs Goliath. Differentiation.

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5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, social media is no longer an area that recruiters can afford to ignore. In fact, LinkedIn’s 2015 U.S. As of November 2015 , there were 3.8 You’ll need to put your marketing hat on. Construct your employer brand.

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors.

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What 40 Million Career Site Visitors Told Us About Inbound Candidates

Jibe

When someone organically comes to your site, they are showing intention to do something— learn about your employer brand or apply. So we took a sample of 40 million career site visits from a variety of our clients—some of the world’s biggest employer brands—to see which channels convert at a higher rate.