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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

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Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. What is a Recruitment Marketing Platform? .

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.

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How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Employers face added hiring challenges keeping up with ever-changing search and job board algorithms. How Changes to Search and Job Board Algorithms Impact Your Hiring Strategy.

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Top Strategies for Reaching Veteran Candidates

Rally Recruitment Marketing

The veteran unemployment rate for September 2019 dropped to 3.2% For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels!

Strategy 247
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What Counts with Candidates? Company Culture and Values

Rally Recruitment Marketing

Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey.

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