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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. 3 ways to increase your job application rate.

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10 Innovative Sourcing Techniques for Recruiters

4 Corner Resources Staffing Blog

The purpose of a blog is to deliver relevant information to your target audience–another reason having a candidate persona comes in handy–and then capture their contact information in exchange for an incentive like a downloadable guide. Partner with influencers If you think influencers are just for advertising products, think again.

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Passive Pursuit: Retargeting Strategies to Engage Candidates Who Aren’t Actively Seeking Jobs

Recruiting Daily

Lower cost than paid search : While still an investment, retargeting passive candidates is typically more affordable than paying to advertise open roles to a broader audience who may or may not have heard about your company. Remind candidates of your openings : People often research jobs casually without applying right away.

Strategy 100
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How to Create a Recruitment Strategy Plan for 2024

4 Corner Resources Staffing Blog

You can begin drafting job descriptions and sourcing candidates for these roles immediately. Download our 2024 Hiring and Salary Guide to read helpful advice from industry experts. If you want to grow your client base by 20%, you need more salespeople. Technology can be a great asset here. Get the guide 7.

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How to Manage Inbound Applications & Rethink Talent Sourcing Analytics: Tips for Recruiters

HIRED

Advertise jobs more selectively “You could use, for example, programmatic advertising. This would spend your advertising dollars on destinations producing the outcome you want. Improve job description readability A few tips to keep in mind: Make job descriptions more gender-neutral.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

From what your job descriptions say to where your jobs are being distributed to how you’re engaging diverse talent throughout your recruitment process, your Recruitment Marketing plan must be intentional and inclusive. Unfortunately, a poorly written job description can lead to fewer applications from women and people of color.

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6 Back-to-School Marketing Ideas For Your Small Business

Homebase

Then share the recipes in a downloadable e-book. Start a referral program Referral programs rely on word-of-mouth advertising, incentivizing existing customers to refer their friends, family, and acquaintances to your business in exchange for discounts and rewards. They’re easy to set up and require minimal effort to promote.