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7 Steps for Building a Successful Employer Branding Strategy

4 Corner Resources Staffing Blog

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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The Harsh Truth About Employer Value Propositions

Rally Recruitment Marketing

Most companies look at their employee value proposition as their chance to “sell” their employer brand to candidates. Rally note: Bryan and Charlotte will be teaching their Give & Get Framework for Employer Branding in two virtual workshops. But this is only one-half of an effective EVP.

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3 Tips for Post-Pandemic Employer Branding

Ongig

While many factors in the “new normal” influence employee acquisition and retention rates, building a powerful employer brand will make your business immune to socio-economic fluctuations. Another one of the most important tips for employer branding is investing in employee training and growth.

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Winning the Talent Wars: How to Secure Top Talent for Your Business

NPA Worldwide

McQuaig assessments are designed to provide a deeper insight into a candidate’s personality, cognitive, and behavioral attributes. Cultivate a Strong Employer Brand To attract high-caliber talent, it’s essential to build a compelling employer brand that communicates your company’s values, mission, and culture.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

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Empowering Candidates to Shape Their Recruitment Journey

Recruiting Daily

Instead of a traditional question-and-answer session, candidates were given the option to present a project relevant to the role they were applying for, participate in a problem-solving workshop or engage in a more conventional interview format. This transparency helps prepare candidates for interviews, assessments and other hiring steps.