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How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85%

Rally Recruitment Marketing

Launching a careers blog is a big project, and while it’s one thing to create content and have the blog up and running, it’s another to get that content in front of prospective candidates. It’s easy to say in key messages what your employer brand is, but we wanted to show it through our Team Member experiences.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Recruitment Marketing emerged out of the need for companies to differentiate their recruiting strategies, so it’s understandable why our community has relied upon using Talent Acquisition metrics to measure Recruitment Marketing effectiveness. Careers site and careers blog: new users and repeat users.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Employer review ratings (i.e.

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Highlights from December’s RallyFwd (Part 1)

Rally Recruitment Marketing

Topics included how to expand your talent pool with greater diversity, reframe the way your stakeholders and leaders see your role, tap into the full potential of employee stories at your company, create your professional data story, take advantage of new hiring channels and trends and more! Andrew Flowers, Appcast. Bryan Adams, Ph.Creative.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

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4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?