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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Engagement rate of your content (i.e.

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How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site. [How Check it out!

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. There’s a war for talent , and businesses looking to recruit are doing so in a candidate-led market. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively.

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What are the Biggest Challenges for Recruiting in 2024?

Social Talent

The right talent is harder to source than ever. At first glance, 2024 represents a huge challenge for recruiters and talent acquisition professionals. According to LinkedIn , 65% of candidates say that a bad interview experience would make them lose interest in a position. What candidates want is changing.