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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online. Are you publishing to a personal profile or business page? But using social media for recruiting is challenging.

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7 Tips for Running a Successful Facebook Careers Page

Social Talent

Facebook now has a grand total of 1.49 Basically, if you’re not using Facebook to recruit in some way shape or form, you’re missing one of the biggest social recruiting opportunities this side of the galaxy! The Benefits of Running a Facebook Careers Page. Don’t believe me?

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Recruitment Marketing Strategies that Boost Engagement

Rally Recruitment Marketing

Across LinkedIn, Twitter, Facebook and Instagram, the most popular content topics posted by recruitment marketers were: . This is defined as content providing candidate advice or showcasing career progression within a company. The lifespan of recruitment marketing content on Facebook, LinkedIn and Twitter. Facebook: 44.

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Careers site. Your careers site is likely the top channel candidates visit to learn about your jobs, with 46% of candidates citing an employer’s careers site as the most valuable channel when researching job opportunities, according to the Talent Board. . Careers blog. Here are some careers blog ideas for inspiration: .

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

Technically, using UTMs allows you to append additional parameters to a URL and that information can be read by the server that hosts that webpage, whether that’s your ATS, CRM or your careers site. What pages did they visit on your site. How long they stay on each page. What does a UTM look like? Uncover which channels (i.e.

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Recruitment Marketing Analytics: What Data to Measure

Rally Recruitment Marketing

A compelling careers site. Ashley Burns, Senior Manager of Talent Acquisition at Newell Brands , regularly measures the company’s careers site to determine which elements are bringing in results and which ones might need to be tweaked slightly to better attract and engage candidates. Successful social media.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Facebook ads, Google ads and programmatic platforms ) that automatically track and report on metrics like number of qualified job applicants, CPA and CPC — all of which clearly let you know if you’re making progress. . What pages they visited (and how many pages they visited). Links they clicked. How long they stayed.