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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

Social media is one of the most important channels to attract, engage and recruit talent. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

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Social Media Takeovers: How TTEC increased intern engagement by 40%

Rally Recruitment Marketing

A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a social recruiting campaign to celebrate National Intern Day.

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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

But creating an effective strategy for social media that’s not focused on just posting jobs can seem intimidating. Rally Note: Kyndryl and their Kid to Kyndryl campaign won 2023 Rally Awards for Best Use of Employee Generated Content (First Place) and Best Content Marketing Program (Second Place). What are you going to post?

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

Social media is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online.

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. But when it comes to creating our social media calendar for LinkedIn, shouldn’t we be promoting our open jobs?

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

As Rally’s own Lori Sylvia noted at the 2023 Rally Awards ceremony, Liz not only turned her employer into a leading example of a marketing-driven talent acquisition strategy, but has also inspired her team and practitioners across the industry with her mentorship. The ADP team also received a 2021 Rally Award for Best Careers Social Media.

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

In the 2023 Rally Awards, 4 teams were winners for best video: UBS, Citadel, Booz Allen, and Nestlé USA. Following the production, UBS launched a targeted paid social media campaign to first raise awareness of its Junior Talent programs, and then to drive applications to its open roles. Learn more on the Rally Awards website.

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