article thumbnail

Recruitment Metrics Can Drive Results

NPA Worldwide

They hit metrics because there is personal benefit. In this case, you need to advertise where these candidates will see you. Maybe you need to create a white paper that these candidates would download, or host a speaker/webinar that would attract these candidates? Do you monitor and do A/B testing an your advertisements?

article thumbnail

Can Diversity in your Marketing Pay Dividends?

The Staffing Stream

Whether it’s clicking on a link to download your white paper or ordering a pair of shoes, marketers want their audience to do something as a result of the marketing message. The report suggests that advertising that is inclusive is not only good for society but good for business. Nothing to See Here. Not really. Feelin’ Alright.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Reasons Why You Needed HR Tech Yesterday

JazzHR

The work of HR teams is no longer limited to traditional recruiting tasks – but has grown to include promoting, marketing, and advertising jobs to targeted groups of candidates. White Papers. Written by: Amanda Groves on 08.16.2016. There’s never enough time. The world’s first Performance Recruiting Platform. LEARN MORE.

Jazz 120
article thumbnail

Freelance Writing 101: Expert Answers to Your Burning Questions

Celarity

After working full-time for a few years in advertising and then corporate communications, I was pregnant with my first child and decided I wanted to earnestly pursue a flexible working schedule. Reach out to your former employer(s) and see if they have any projects that would benefit from external writing support.

article thumbnail

18 Top Freelance Jobs on the Market

Zengig

Some social media managers specialize in one platform, while others may focus specifically on social media advertising. This can include slogans, advertising headlines, product taglines, marketing emails and more. They may also develop the content for social media posts or oversee a team of other social media specialists.

SEO 84
article thumbnail

Executing a Digital Content Strategy for Recruitment

Recruiting Daily Advisor

White Papers. Put simply, a white paper is an authoritative and in-depth report on a specific subject. Marketers use white papers to educate their audience about a particular topic. It can be used to share blog posts and articles, advertise roles, and attract clients. Why Use Content Marketing?

SEO 51
article thumbnail

The Golden Opportunity for HR in Today’s Talent Marketplace: Talent Rediscovery

Eightfold

“No requisition should start from zero,” says Andrea Shiah , former global talent acquisition leader at American Express in a recent white paper on talent rediscovery. How Companies Benefit From Talent Rediscovery. This is critical in tight labor markets because it gives organizations a competitive advantage.