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How to Build a Content Marketing Team in 5 Easy Steps

Vervoe

This includes visual and written content for social media, blogs, websites, podcasts, eBooks, white papers, and more. Assess what content channels and types are most valuable. Brand guidelines help align your team on how to present your brand externally and allow customers to get a feel for who your brand is at its core.

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How to get your SDRs on board with lead scoring with Salesforce

Lusha

And once they generate the leads, SDRs face a new dilemma: how to prioritize them? So how do we prevent this fragmentation and have an accurate way to assess which leads are, in fact, the best? For instance, a demo request would rank higher than downloading a white paper. Source: Hubspot) Does lead scoring work?

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Training for EI Can Make Your Workers Happier

Recruiting Daily Advisor

It gives an individual the ability to read the environment, understand how and why he or she and others react, and craft a response. Source: Constantin Stanciu / Shutterstock. The white paper features insights from a study that included 324 employees from a U.K. public sector organization.

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6 Crucial Roles for an Effective Content Marketing Team Structure 

Vervoe

This includes well-crafted product descriptions, articles, infographics, videos, white papers, newsletters, social media posts, case studies, eBooks, podcasts, and more. Track relevant analytics to assess the success of the content — i.e., impressions, conversions, page views, organic rankings, etc. Social media manager.

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Evaluating Employee Performance with Words Instead of Numbers

JazzHR

Little effort is put into understanding how the numbers were calculated or into the data that was used to generate them. The first lesson I learned as a Doctoral candidate is to always check the source and never accept anything that is simply given to us. How To Answer The Most Common Interview Questions. White Papers.

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The 3 A’s for Recruiting More Diverse Talent

Visier - Talent Acquisition

Take the time to assess all of your data so you can see the full picture, and get a better sense of where your organizations’ blind spots are—they’re likely not where you expect. If you took one specific action (such as increasing female hires by 10%), how much closer would those actions bring you towards equity? Step 1: Ask.

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20+ best recruitment blogs to follow

Devskiller

The world of recruitment is a bumpy one: you need to have eyes on the back of your head to know what is going on and how to adjust to the latest changes. . Recruitment blogs are great sources of inspiration for the best insights and practices. AngelList’s “How to hire” series should be a go-to for any recruiter. . Lever Blog .