The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023
Lusha
MARCH 13, 2023
Given everything that’s happened since that survey’s publication, it’s safe to say marketers are under even more pressure to be able to make the smart choices at the drop of a dime. Benchmarks: B2B conversion rate by industry, website page, marketing channel, and device B2B Industry Rate Higher education 1.4% B2B services 2.7%
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