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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

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Stay Competitive in 2022 with these 5 Employee Benefits

Rally Recruitment Marketing

Data from Appcast’s Andrew Flowers, unveiled at his presentation, Economic Conditions Impacting the 2022 Labor Market , at December’s RallyFwd. This has spawned what I’m calling the “Battle of the Benefits”, where many employers are upgrading their benefits packages to make talent choose them over their competitors.

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What is a Recruitment Marketing Content Playbook? (And Why You Need One!)

Rally Recruitment Marketing

The #1 thing that the Rally Recruitment Marketing community asks for help with again and again is how to create good Recruitment Marketing content. Content marketing is difficult, even for experienced marketers. But first, you might be wondering: Why Do I Need a Recruitment Marketing Content Playbook?

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4 Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Speaker: Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Breaking through to candidates, by definition, means you have to do something that none of your competitors are doing. And that’s okay!

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.