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9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. That number is great considering that employer branding hasn’t been around all that long!

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. By identifying women who lead teams, functions, and initiatives across the company, you can create diverse panels of women and men united not around an expected topic, but unique commonalities they may share.

How Diversity Statements Reflect Your Company Culture

Valuehire

Among the many different benefits of being Canadian is the fact many of us live within communities that embrace people from all walks of life. Canada is regularly heralded as a country that celebrates diversity. Presenting your company as one that embraces diversity and encourages job applicants from a variety of backgrounds is a huge part of making your company culture unique and admirable. It’s important, therefore, for your company to have a diversity statement.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Diversity is Critical in Healthcare — How Jobvite Can Help You Get There

Jobvite

To ensure that each p atient receives the best possible care, having a diverse and inclusive workforce has never been more important. Employment in healthcare is projected to grow 15% through 2029 — much faster than the average for all occupations.

How to measure diversity in your candidates using surveys

Workable

Table of contents: How to measure diversity: Best practices. We’re definitely doing that reflection on our brand.”. How to measure diversity: Best practices. Second, it’s crucial to establish a standard across surveys so you have a reliable dataset for your own company’s benefit.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

5 Key Trends That Recruiters Need to Know to Succeed in 2017

Social Talent

Improving engagement (a measure not of your culture, but of how happy people are with your culture) can take years, but has many more benefits greater than just employee referrals. 2017 will be the year of the employer brand. of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. And the key to any branding is recognition.

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SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Diversity. Same with diversity.

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The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Your Employer Brand. Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Handpicked Related Content: 7 Interview Mistakes Every Employer Makes ).

What does DEI mean to you and your business?

Workable

Consulting’s Diversity Recruitment and Engagement Lead, told us in August 2020 that the prioritization of DEI in organizations has evolved over time from being strictly a compliance-based initiative, through to a proven business case for DEI strategy, to ‘it’s the right thing to do’.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

9 Benefits of Recruiting Software That Makes It Worth The Investment

Staffingsoft

Here are many benefits of a recruiting software platform solution. In this guide, we’ll go through the benefits of recruiting software as well as its importance in a digital landscape like today. Recruiting software holds many advantages and benefits for modern recruitment. What Are The Benefits of Recruitment and Selection? The use of recruiting software makes it easy to manage both processes as it offers 9 key benefits.

3 DEI Practices Companies Can Implement Immediately

Recruiting Daily Advisor

People are demanding more from their employers when it comes to addressing diversity, equity, and inclusion (DEI) efforts. Then, teams can work to diversify sourcing, building the top of the funnel and doing more employer branding in front of more diverse channels.

4 SMB Recruiting Best Practices for 2017

JazzHR

They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Future trends to watch: diversity and screening automation. Here are four tips to get started: Focus on your brand.

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How CPG Is Prioritizing Diversity and Inclusion in Hiring Efforts

Recruiting Daily Advisor

Diversity and inclusion (D&I) is not just a priority among consumer packaged goods (CPG) companies to attract and retain the best talent—it’s become an essential part of an organization’s hiring strategy and has become a fundamental pillar of any successful business. Now more than ever, D&I is the predominant subject matter of conversation among employers. We’ve also observed an increased trend among employers to offer D&I training to their employees.

How to Create a Strong Diversity Recruiting Strategy

Yello

What Is a Diversity Recruitment Strategy? A diversity recruitment strategy defines goals, accountabilities, action items and success measures for attracting, engaging, assessing and hiring diverse talent to drive business success. A diversity recruitment strategy can help. .

8 Talent Trends to Watch in 2019

Recruiting Daily Advisor

Randstad executives and other leaders from the Human Resources services industry shared key insights for employers facing complex challenges, from employees’ changing work preferences to the pressure to stay digitally relevant in a technology-saturated landscape. Employers are also realizing that employees feel strongly about being invested in their companies’ missions, so companies that can connect the efforts of their employees to bigger-picture goals will have a competitive advantage.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Benefits. Employer Branding. Employer Branding. What Are the Benefits of Diversity in the Workplace? Benefits and Compensation.

Recruitment Strategies to Improve Your Diversity Brand

SmartRecruiters

In today’s competitive global war for talent, a commitment to diversity hiring could set your company apart. The candidate of today wants to see a commitment to diversity that goes beyond a sentence in the employee handbook. Create a Diversity Vision and Statement this will help guide all future efforts. Host a diversity training workshop for management so everyone knows how to participate in your company’s vision for diversity.

Are Your Best Employees Leaving? Try These 5 Strategies to Boost Retention

Eightfold

Lack of people investment is the main reason that 91 percent of employees resort to looking elsewhere” rather than continuing to build with their current employer, says Izabela Lundberg , CEO of Legacy Leaders Institute. High performers prioritize learning and growth, both in their own careers and in the employers they choose, says Lisa Sterling , executive vice president and chief people and culture officer at Ceridian.

Benefits of Using an Applicant Tracking System for Recruiting

Newton Software

However, you can make the recruiting process simpler and more efficient by implementing an applicant tracking system (ATS) to identify and employ the best candidate. If you invest in an ATS, it can offer you a number of key benefits. Improves Employee Retention. The system boosts employee retention as a better matching candidate is likely to stay with you for a long time which is beneficial for both employer and employee.

9 Strategies to Attract More Women in Tech

Glassdoor for Employers

Hiring and retaining women to work in STEM fields presents a unique challenge for employers. However, employers who invest in hiring and retaining women in STEM careers can reap significant rewards. The World Economic Forum has projected that correcting gender segregation in employment and in entrepreneurship could increase aggregate productivity globally by as much as 16%.(2) Nurture future diversity candidates. Celebrate diversity-related milestones.

How Do You Drive Genuine Employee Engagement?

Recruiting Daily Advisor

Record-low unemployment is causing workers who are unhappy with their employer to head for greener pastures. Experiences are a key component to maintaining and boosting your employer brand—and this goes for both employees and customers.

5 Trends Driving Workplace Diversity In 2015

SmartRecruiters

Often criticized in the past as well-intentioned but stagnant, corporate diversity departments at major organizations have never been so visible. With Google yesterday pledging a substantial sum to Code2040, a nonprofit fostering diversity in Technology, and several key players in Silicon Valley publishing their lackluster diversity data in 2014, those in charge of workforce mix are in the hot seat. . What diversity trends are you seeing take root?

The Top 20 Job Boards for Diversity Hiring

Breezy HR

At first, diversity hiring can seem like a tough nut to crack, but with the right tools and resources, you can make it a natural part of any rock-solid recruitment system. Looking for diverse talent? In fact, 71% of companies say they want an inclusive culture but only 12% have reached a level of diversity and inclusion that can be described as “mature”. But first, let’s have a quick refresher on why the hunt for diverse talent is definitely worth your time.

TALENT AND HR NEWS UPDATE: DIVERSITY + INCLUSION MONTH

exaqueo

A diverse workforce is essential for bringing innovative ideas and new ways of thinking to the table. In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. 1) The Drive For Workplace Diversity Demands Long-Term Commitment from The Huffington Post Most corporate vision statements include the word commitment.

The Thrill is Gone: How To Avoid A Bad Recruiting Breakup.

Recruiting Daily

The launch of Elevated Careers (still in beta) promises to use eHarmony’s proven algorithm to match employers with potential new hires based on stuff like skills, culture and personality fit. Not that they can forget you – every week, your name comes floating through her feed on some social network or internal e-mail asking for a referral or to share a job posting or remind her (along with her 4,000 coworkers) that their benefits acknowledgement form is due Friday.

BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

But this week, Air New Zealand, recipient of a 2014 ERE Recruiting Excellence Award for the best career website, put a HUGE smile on our faces when they released one of the most stunning employer (or should we now say “employee”) branding videos we’ve EVER seen. The reason for doing this is it keeps employees engaged, but also helps FitFlop’s employer brand, Allison said. Ensure your consumer and employer brand are aligned. Dropbox Diversity Report 2015.