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How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employer brand and help you recruit more effectively, they need to be promoted the right way, and in the right places. Social media. Careers blog.

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Should I Hire a Social Media Manager or Outsource?

Social-Hire

There’s considerable momentum right now behind companies wanting to improve their social media presence and ramp up the business results this is producing. Where a couple of years ago a social media strategy was seen as a “nice to have”, today it’s increasingly perceived as business critical.

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A Playbook for Authentically Attracting Gen Z Talent

Social Talent

They are the most diverse, tolerant, educated, and socially committed generation – and it’s these driving forces that make hiring Gen Z quite the complex task for talent acquisition folk. Born between the years 1997 and 2012, Gen Z are the generation who grew up in the era of smartphones and social media. Who are Gen Z?

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The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting?

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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? You can’t measure employer brand on traffic to job listings or even to your company profile. What makes an Employer Brand?

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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Do you ever feel overwhelmed when you log in to your favorite social media platform by the sheer amount of posts, events and ads that appear on your feed? Arrange meetings with your recruiters and hiring team. What types of emotions might this person experience along their candidate journey through our hiring process?