article thumbnail

Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand strategies.

article thumbnail

Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

So, what’s the most effective type of social recruiting content to grab a candidate’s attention and lead them to your employer brand? According to our Rally Inside data, posts that highlight employee achievements, milestones and life events receive significantly higher engagement compared to practically any other content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

article thumbnail

The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

How you differentiate yourself long-term is in your messaging, content and ability to quickly adjust to what the data is telling you. . Careers site copy, social media posts, job ads, newsletters and any other content you put out should sound like it was written by a human representing your culture, not copied from a lifeless template. .

article thumbnail

4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.

article thumbnail

5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action . Meet the winners.

article thumbnail

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.