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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Employee surveys. External brand surveys.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. automated survey at the end of an interview).

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What’s Most Important to Job Seekers Today?

JazzHR

To understand the perspectives of job seekers in this complex market, Employ conducted its annual survey of U.S. The 2024 Job Seeker Nation Report , conducted in partnership with Zogby Analytics, surveyed more than 1,500 U.S. workers in April 2024, and the results may surprise or even alarm employers.

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

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What Counts with Candidates? Company Culture and Values

Rally Recruitment Marketing

Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey.

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Use Employer Branding to Build Outstanding Talent Pipelines

Social Talent

But more important than being able to find the candidates, is having the employer brand to pique their interest. According to a recent poll by Glassdoor – 84% of candidates would leave their current position for a company with a great employer brand. A Hiring Managers guide to creating an open-minded culture.