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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

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Social Media and Candidate Assessment: Avoiding the Perils While Reaping the Potential

Recruiting Daily Advisor

In the digital age, the lines between our personal and professional lives often blur, especially on social media platforms. While social media platforms can yield valuable insights into potential candidates and serve as powerful branding tools, they also come with pitfalls that need careful navigation.

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Developing Solid Employer Social Media Policies

Recruiting Daily Advisor

Social media has played an increasingly prominent role in our daily lives, especially during the COVID-19 pandemic as we’ve been largely quarantined for months. Therefore, it’s important to develop a solid social media policy so they know your expectations and you can protect your business interests.

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What to Know About Free Speech, Cancel Culture, and Your Business

Recruiting Daily Advisor

The phrase “cancel culture” has become ubiquitous over the last couple years. It strikes fear in the hearts of social media influencers and public figures everywhere. Some states have adopted specific legislation covering employers’ ability to control employees’ social media.

Culture 105
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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Do you ever feel overwhelmed when you log in to your favorite social media platform by the sheer amount of posts, events and ads that appear on your feed? First things first, I like to collect information about the role itself, the team culture and the typical candidate mindset. What is the team culture like?

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4 Takeaways from the 2022 US Potentialpark Talent Communication Study

Rally Recruitment Marketing

It’s the fastest growing social media in the world, and it’s still largely untapped as a recruitment channel. . A TikTok from BCG, who ranked #7 in Potentialpark’s Talent Communication rankings in the Social Media category. . Takeaway #3: Get on the ground floor of TikTok as a recruitment channel. bcg_careers.

Study 419
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How to Create and Maintain an Inclusive Employer Brand

Social Talent

There is so much about this exercise that could be deemed ‘tick box’, but if you want to attract and retain diverse talent, you have to understand and speak to this cohort. Storytelling helps to communicate values, culture, and commitment to DEI in a way that’s both compelling and relatable. Include pronouns in social bios.