Why the Right Media Mix is Critical to Recruitment Marketing Success


Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate.


5 Ways to Manage Awkward Interviews


We expect candidates to feel a certain amount of pressure when they sit down for interviews. But that conversation can prove just as awkward for interviewers, according to Flo Yee, a career transition consultant in New York who often works on corporate outplacement projects.


Marketing Tactics That Work for Recruiting, Too


4 Tried-and-True Marketing Tactics That Work for Recruiting, Too . Contributed by Tiffany Rowe. Once you consider it, you’ll realize how much recruiting new talent has in common with marketing new products.


The Only 3 Employee Perks That Actually Matter

Brazen Recruiting

In today’s competitive job market, many companies are looking beyond salary and benefits to stand out to top candidates.


14 Best Practices to Shape Your Employment Brand

Download Appcast’s guide to get 14 best practices in employment branding from dozens of sources and industry experts and learn how you can simply make it an organizational priority.

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Defining Your Hiring Process Using Roles & Permissions


Recruiting. Engagement. Performance. Culture. Intelligence. Defining Your Hiring Process Using Roles & Permissions. Written by: Bill Fox on 05.23.2016. Define your Hiring Process using Roles and Permissions. Information is sacred.


How staffing agencies set up jobseekers for success


Successfully placing workers takes more than turning a resume over to an employer. To earn the trust and loyalty of businesses and jobseekers alike, a staffing firm must go beyond providing a high volume of employees.


35 Tools Every Sourcer And Recruiter Needs To Know

Proactive Talent

If you’re a recruiter or sourcer, do you often find yourself starting your day early or staying up late to coordinate interview scheduling, pull together spreadsheets and reports, or search for tools that can improve your sourcing skills? If you’re a talent acquisition leader or recruiting manager, are you looking to speed up your candidate sourcing and recruiting process while improving your quality of hire? You’re not alone!


Heineken’s New Recruitment Advertising: The (Oh, So Very) Bitter in the Sweet

Good To Know

Heineken's new recruitment marketing campaign is full of win. And then it's full of fail. Employment Branding Heinken recruiting Recruitment Marketing Uncategorized Fail Heineken HireClix


The Complete Guide to Buying an Applicant Tracking System

With 200 + offerings in the market, choosing the right applicant tracking system can be a challenge. To help, we have developed a comprehensive buying guide highlighting what you should look for along each step of the decision process. Download the guide and ensure that the ATS you choose is the right fit for your organization.

4 Recruitment Marketing Trends to Watch in 2017


It’s safe to say that 2016 is a year that will go down in the history books, for better or for worse. For Recruitics, it’s been a monster year. Not only are we continuing our growth, but we recently launched Job Slot Optimization and have continued our roll out of End-to-End Analytics.


Screening Candidates Through Social Media


At this point, social recruiting is firmly ensconced in the toolboxes of most recruiters. Although it’s not the be-all and end-all of their work, more and more recruiters find social media provides them with a universe of qualified candidates that’s both wide in numbers and deep in specific skills.


Video: Discussing AI in Sourcing and Recruiting

Boolean Black Belt

I recently had the chance to participate in a Google Hangout with Jeremy Roberts of HiringSolved as an introduction to the speakers of their upcoming conference on Feb 7 in NYC (HIREconf).


How to Ace Candidate Experience in 6 Simple Steps

Brazen Recruiting

Recent reports that the U.S. unemployment rate dropped to an eight-year low is good news. But let’s be honest: for those of us in the talent business, it makes our jobs tougher.


9 Steps for Optimizing Job Ad ROI

Check out Appcast’s mini book to get the nine tips to improve job ad performance. Download the 9 Steps for Optimizing Job Ad ROI to understand how even the smallest changes in your job ads and apply process can make a huge impact on your recruitment spend.

The Automated Candidate Sourcing Revolution


candidate sourcing


Stop calling it an intake form. Please.

Recruiting Toolbox

Intake form. It’s a term I’m embarrassed to say I used for many years. You know, the form you take into a hiring manager meeting, to scope out a new req? There are so many things wrong with “intake form.”. First, calling it a form. Who likes forms? I know hiring managers hate ‘em.


The Mental Impact of Recruitment

The Whiteboard


Learn How to Post Jobs Like the Pros


There’s a lot to be excited about when your business is growing, but there are also some unavoidable pains. Take for instance, the pain of supply and demand. The more your customers want, the more agile you must be in order to meet and exceed their expectations.


Are You Closing Candidates and Getting Them Onboarded Efficiently?

Once you choose a candidate to hire, the real work begins of trying to get them to accept your offer. And even if they do, you still need to get them onboarded efficiently. Are you doing a good job managing these steps? Take a 30-second assessment for a free evaluation of your job offer and onboarding processes.

The Right Way to Ask About an MBA


The Right Way to Ask About an MBA. – contributed by Tiffany Rowe. As a recruiter, when you see those three amazing letters on your applicant’s resume, you might be tempted to hire that candidate then and there.


The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

Next week I will be emceeing ERE’s annual conference in New Orleans. To say I'm excited would be an understatement because the theme for the event is something near and dear to my heart. The theme this year, “Transform Your TA Department, Transform Your Business,” speaks volumes as to the current state of talent acquisition and why I started Proactive Talent Strategies.


22 Office Dogs Who Take Their Jobs Very Seriously

Social Talent

Human candidates are overrated. If you want a dedicated, hard-working, loyal employee, call a dog. You’ll soon see why! Happy Friday, Recruiters! “I’ve always believed you should dress for the job you want.”


Why End-to-End Recruitment Analytics Matter


Recruitment today is marketing and, as such, must be measured to determine ROI and to identify inefficiencies that can be optimized to improve that ROI. So, if we’re to think of recruitment as marketing, then of course we must consider the marketing funnel, adapted for recruitment.


8 Shifts in Recruitment to Watch in 2018

Download Appcast's 8 Shifts in Recruitment to Watch in 2018 to understand how the latest advancements in the talent acquisition landscape will impact you in 2018 and what steps you can take to capitalize on these shifts.

In Tech Hiring, the Long-Term View Is Vital


When it comes to hiring the best people with the right skill-sets, it’s hard for businesses to maintain a long-term view. Hires are often made with an eye toward filling an open slot as fast as possible, not whether the candidate will prove invaluable to the organization over the next decade.


The five biggest mistakes recruitment leaders are making now

Greg Savage

It’s a tough time to be a recruitment leader. So many challenges, so much change. In my work across the globe, meeting and advising Owners and Managers of recruitment businesses, five key themes have emerged.


5 Reasons Internal Recruitment Is the Way to Go

Brazen Recruiting

Make new friends, but keep the old. One is silver, and the other gold. If you were in the Girl Scouts, you know that old campfire song by heart.


The 2016 HR Technology Conference: Go Big and Go Home


The “World Famous” HR Technology Conference and Exposition is an annual ritual for Talemetry. It is a unique event where we can interface with partners and industry experts and, every once in a while, we see actual corporate HR practitioners who are boning up on their HR technology knowledge.


7 Steps to Attract and Engage More Candidates

Want to improve the candidate experience of your job application and drive more candidates to apply? This guide covers: presentation of your careers page and jobs, length and complexity of your online application, application technology, and candidate acknowledgement.

4 ways to foster relationships with temp workers


Hiring temporary or contract workers brings advantages for employers who are looking for seasonal help or uncertain about long-term business growth. However, maximizing engagement with these individuals presents challenges for both staffing agencies and hiring managers.


Winners, Losers and Leaches at the SEEK Awards

The Whiteboard

It’s Friday and that means I have to write a blog. Which I love doing. Really I do. It’s been over 6 years of this now dontchaknow? But it was also the SEEK Awards in Auckland last night and well you know how these things go right?


Is your culture keeping pace with growth?


Start-ups are like special snowflakes. Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies.


Emotional Intelligence: Differentiator for Humans & Machines?


How can humans adapt to make the best use of machines—and remain employed? We talked earlier about the future of work and the likelihood that automation and algorithms may sharply reduce the job pool of the future.


2017 Recruitment Media Benchmark Report

In this benchmark report, Appcast analyzed 2016 pay-for-performance recruitment media from over 750 companies across every major industry. Learn the trends and results that leading employers are getting from their recruitment media.