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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings. How do they describe job responsibilities?

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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . At Lever, this looked like: . Competitor scan .

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

We know our work is important, but the data backs that up: a Glassdoor survey found that 3 out of 4 job seekers and employees said that a diverse workforce is an important factor when evaluating companies and job offers. We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. With advanced job descriptions, candidates are no longer presented with a wall of text when clicking through from a job board!

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

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Navigating the Shecession: Bringing Women Back to Work

Rally Recruitment Marketing

About Apres: Après connects women returning to work after career breaks or navigating career and motherhood with resources and tools, plus a boutique job board. Fairygodboss is the largest career community for women and the place where millions of women go to find their next job. Stacey Delo, CEO, Après Group.

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