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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

But we’re not just talking about job listings here; it’s the stories you tell that make people sit up, take notice and become interested in working for your company. And they remind us that at the heart of successful Recruitment Marketing is content that resonates, inviting potential candidates to envision themselves on your team.

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. Who doesn’t want that?!

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Using Employee Feedback to Strengthen Recruitment Marketing

Rally Recruitment Marketing

But what if the most powerful tool in your toolbox is one you already have? Yes, I’m talking about the collective voice of your employees! Uncovering why your employees chose to work at your company and why they stay is perhaps the most valuable project you can undertake in Recruitment Marketing. Let’s dive in!

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10 Content Topics You Need to Engage Gen Z

Rally Recruitment Marketing

While they’re still interested in career topics like interview preparation, resume presentation and networking, they’re also equally, if not more, interested in learning from companies about their job security, company values and what to expect during times of adversity. . How to address this topic in your content.

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How to Make Your Employee Advocacy Program a Success

Rally Recruitment Marketing

As Recruitment Marketing and talent acquisition pros, you know that no matter how dialed in your corporate employer brand efforts may be, it’s often no match for employee-generated content. Think about it like this: if you have 10 employees who have 1,000 people in their network, your audience size has now grown by 10,000! .

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. . One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! A post shared by ADP Careers (@adpcareers). View this post on Instagram.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

But at the same time, some of the best work in my career has been done when I needed to out-smart competitors with much deeper pockets. These prompts should align with your employee value proposition (EVP) pillars and answer common questions that candidates have about working for your organization.