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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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Awesome Interview with “Employment Brand Boundary Breaker”

Ongig

Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). Audra and Matt were so awesome that I transcribed my favorite 3 minutes (the full interview is 29 minutes!)

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. These are all initiatives that can be associated with firm hiring goals: how many candidates were brought in, how many were interviewed and hired, etc.

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11 Recruitment Strategies to Attract Top Talent in 2023

Hundred5

#1 – Work on Your Employer Brand. Employer branding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employer brand is what makes people want to work with you and for you. Learn more about the difference between employer branding and EVP.

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How social recruiting fits into your existing talent acquisition funnel

CareerArc

If you’re looking to fill open roles, build a more robust employer brand, or automate more of your talent acquisition strategy, it’s hard to overstate the power of social media. As more of the workforce is made up of digital natives, it makes sense for employers to lean into digital networks to meet their recruiting goals.

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How to Create a Recruitment Strategy Plan for 2024

4 Corner Resources Staffing Blog

You may also define recruitment goals to enhance your overall recruiting capabilities, like strengthening your employer brand or improving diversity and inclusion. These are your low-hanging fruit: the positions you know you definitely need to hire for. If you want to grow your client base by 20%, you need more salespeople.

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8 Key Metrics for Measuring Your Recruiting Events

Rally Recruitment Marketing

By asking attendees how likely they are to recommend your recruiting events to friends or colleagues (or some variation of that question), you can gauge their perception of your event and whether they found it valuable for their job search needs. Plus, this is one that those up the ladder at your company will definitely want to know!

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