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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

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4 Takeaways from the 2022 US Potentialpark Talent Communication Study

Rally Recruitment Marketing

Takeaway #3: Get on the ground floor of TikTok as a recruitment channel. 79% of candidates in the US are using TikTok at least once a day, yet less than 10% of employers in the US are using TikTok in their talent communication strategy. If you’re not already using TikTok to recruit talent, now’s the time. bcg_careers.

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5 Channels You Need to Recruit Gen Z Talent

Rally Recruitment Marketing

Ben Siegel is the Co-Founder of Scholars where he works with some of the top companies in the world to grow their employer brand amongst an audience of early career talent. 5 Channels that Gen Z is using to search for career opportunities . There’s no better way to connect with Gen Z audiences right now than on TikTok.

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How Cisco Built a Champion Team to Conquer Employer Branding on TikTok

Rally Recruitment Marketing

TikTok is everywhere these days, but not just for Gen Zers. More and more companies are embracing the platform to share employee stories. Does that mean it’s time to start experimenting with TikTok to meet your own recruiting objectives? Getting started on TikTok. Then we had to get buy-in internally.

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6 Research-Backed Recruiting Tips to Help You Engage with Gen Z

Rally Recruitment Marketing

Combined with their higher levels of education, this recipe makes for a generation of people who are always online searching for “real” sources of information like friends, family and influencers on social media to help them navigate life’s decisions, including career choices. Not many companies are investing time here (yet!),

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TikTok Resumes: Are Video Resumes the Way of the Future?

4 Corner Resources Staffing Blog

Email replaced hand-delivered resumes, and online job search boards replaced email. That is…until TikTok Resumes. What is a TikTok Resume? TikTok recently came out with a video resume format called TikTok Resumes that allows job-seeking candidates to present their resumes to prospective employers entirely by video.

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The Best Certifications for Marketing Professionals

Zengig

Enhancing your marketing capabilities will help you gain buy-in from company leaders and earn the trust of colleagues who rely on your skills. Google Ads Certification There’s a reason some companies have entire departments dedicated to Google Ads–it’s a beast of a platform.

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