UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. With it, you simply have to input your information for each parameter which then spits out an appended link with your parameters attached at the bottom of the page that you can copy. .
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