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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. With it, you simply have to input your information for each parameter which then spits out an appended link with your parameters attached at the bottom of the page that you can copy. .

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If You Want to Attract Remote Candidates, You’ve Got to Speak the Language

Rally Recruitment Marketing

Our recent webinar with The Muse , 3 Strategies to Attract Remote & Virtual Talent: Is Your Employer Brand Ready? featured insight from two top practitioners — Dell Technologies Global Project Manager of Talent Attraction & Employer Brand Amy Winebright and DigitalOcean Senior Technical Recruiter Kiley Rumpf.

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SHIFT BLOG SERIES: What Employer Brand Can Learn from Consumer Brand Comebacks

exaqueo

In the next installment in our Shift series , we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Lesson #4 : Keep a targeted approach.

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ).

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Free Video Interviewing Software: What to Expect

Recruiting Blogs

Remote work was a rising trend even before the pandemic, growing by 159% from 2005 to 2017. They have a 14-day free trial for you to try out, but have a hard stop at the end of 14 days where you must pay to use their software further. If anything, COVID-19 has sped up the transition from in-office to remote work.

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Anti-Social Recruiting: Why Sourcing Best Practices Are BS

Recruiting Daily

My very first job title ever was as a “sourcing analyst,” which had the necessary gravitas at the time to make me not feel bad compared to my B-School buddies who selected, rather than scrounged, for their gigs. At a tactical level, ridiculously extensive qualifications make strategy easy.

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3 Examples of Great Organizational Culture You Can Learn From

Indeed

Let’s look at three businesses whose organizational cultures have earned them distinction in their industries, along with the admiration of their employees. Publix’s CEO & President, Todd Jones, began his career at Publix as a part-time bagger. “I So how can you turn your culture into one of your strongest assets?

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