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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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The 2013 Candidate Experience Awards Results: Our Perspective

Recruiting Toolbox

Carmen and I had the additional honor of authoring 2 sections of the 2013 Awards Whitepaper which was released a few days ago. The 2014 Employer Survey is open now, to participate please visit [link]. To download a copy of the 2013 Candidate Experience Awards Whitepaper Report, please visit [link].

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce. How does a company hire 5,000 people in one year?

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Don’t Fear the Bad Review

Glassdoor for Employers

Job seekers, on a playing field where the stakes are higher, want that truth, too, before submitting their resume to an employer and job they may call home for years. According to Glassdoor member surveys, replies to reviews can positively affect how job candidates see your company and help them decide if you’re a “good fit.”.

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Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This is why it is so important to attract quality passive talent who is are aware of your organization and employer brand when they are ready to make a career change. Site Survey, October 2014 ). Attract candidates through your employer brand. Welcome to the world of nurture.

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Tips to Finding Better Candidates: Part Three

Glassdoor for Employers

Sixty-nine percent of users agree their perception of a company improves after seeing an employer respond to a review, according to a Glassdoor U.S. Site Survey, October 2014. As noted above, that includes imparting a positive experience with your employer brand. Evaluate response rates to job listings.