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Designing an Award-Winning Careers Blog that Attracts 200% More Talent

Rally Recruitment Marketing

Be UPMC” in 2021 in support of careers at UPMC , a leading health care provider and insurer pioneering groundbreaking research, treatments, and clinical care. Through 27 blog posts, the campaign generated 200% more traffic to our careers blog in 2021 compared to 2020, which landed us the Best Careers Blog award at this year’s Rally Awards !

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site.

Resources 417
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Top 10 Rally Resources for Creating a Stand-Out Employer Brand

Rally Recruitment Marketing

To turn your employer brand into one of your sharpest and most effective recruiting tools and to help you frame the narrative, you’ll need leadership support to create a cohesive strategy that positions your company as an excellent place to work through the right channels with the right content and targeted to the right audiences.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

In other words, the connection between a job ad and the number of applicants it produces is direct; the connection between an employee story blog and the number of applications it produces, while just as strong, isn’t as clear. likes, comments and shares) designed to attract and influence candidates. Employer review ratings (i.e.

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

In this blog post, I’ll focus on what we learned specifically about LinkedIn to help you know what types of content (and literally what words) actually work better to engage talent through your organic LinkedIn feed. Rally Inside data shows that content designed to help candidates with their career gets very high engagement on LinkedIn.

Linkedin 419
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5 Ways Companies Are Celebrating International Women’s Day 2021

Rally Recruitment Marketing

This is an excellent strategy because video content is exactly what audiences are engaging with right now, so this medium is a particularly effective way to communicate and reinforce your commitment to creating a more inclusive workplace for all. GE Healthcare: 24-hour virtual event. Can you host multiple sessions throughout the day or week?

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How to Build a Talent Community on LinkedIn

Rally Recruitment Marketing

Today, most talent communities live on an organization’s careers site. Some Recruitment Marketing teams might send a careers newsletter or a branded email promoting new content personalized by role type. These authentic connections are effective brand builders.

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