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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Engagement rate of your content (i.e.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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5 Surprising Shifts in Talent Attraction in 2022

Rally Recruitment Marketing

Your Recruitment Marketing and employer branding strategies are more important than ever! The challenge is that getting the attention of potential candidates has never been harder. News flash: What’s working right now to get the attention of potential candidates is not what was working just 6 weeks ago.

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Top 3 tips for social media recruiting content

Stories Incorporated

s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. Recruitment marketing on social media is not the sharing of “We’re hiring!” Great social media recruiting posts. These stories become engaging video, photo, graphic and written content. Stories Inc.’s

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Checklist: 29 proven ways social media boosts talent acquisition in 2022

CareerArc

Then, social media recruiting should definitely be on your list of talent acquisition strategies this year. But there’s so much you can do to reach candidates on social media, and some strategies and tactics have proven way more effective than others. Job seekers use social media platforms as a search engine for relevant jobs.

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

Today, we’re highlighting important metrics for the 3 most popular Recruitment Marketing channels: (email, social media and your careers site) to help you gain a better understanding of what you should be measuring for each channel — and what you can learn from each metric. . Social Media. Google Analytics. Google UTM Builder.

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

This type of content is receiving 70% more candidate engagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! Rally note: For help with building an employee story engine at your company, read our Ultimate Guide to Building an Employee Stories Content Library.