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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize?

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. But before I explain the outcomes and steps for building a programmatic campaign, let me break down how programmatic ads work in a bit more detail.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

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How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

The secret to winning the support of talent acquisition leadership and hiring managers is in how you present your plan. In this blog post, we’ll show you how to create and present a campaign using a professional Recruitment Marketing Campaign Template and a data-driven approach.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing. Leigha Wanczowski, Employer Brand Manager, Covance. Leigha Wanczowski is the Employer Brand Manager at Covance.