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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

Based on this resource, today we’re sharing how you can audit your existing employer brand, messaging and Recruitment Marketing assets focused on diverse and inclusive hiring. Representing your employer brand authentically is especially critical when working to increase the diversity of talent at your organization.

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

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A Checklist for an Excellent Candidate Experience Every Time

ClearCompany Recruiting

Then, download your own version of the Checklist. The Application Process The job application process is the first part of the candidate experience. It can determine whether job seekers apply at all. Optimize Your Career Site, Job Posts, and Job Applications Your career site is easy to find in your website’s navigation menus.

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Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. In this blog post, Tricia Day shows you how she upgraded her company’s social media presence by leveraging employer brand champions.