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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. Employer branding and recruitment marketing has grown as a field over the last ten years. And, when you create compelling and true culture content, you raise brand awareness while engaging and converting candidates.

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8 Pro Tips for Attracting and Recruiting Tech and Digital Talent for Non-Tech Employers

Rally Recruitment Marketing

We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies.

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SocialTalent Author Spotlight: Ed Nathanson

Social Talent

I grew up in business as a recruiter, then as a recruiting leader at very large companies and startups, until the early 2010s when I began working in Employer Branding (before it was even called that!) Why is this an important topic of study right now? This is particularly important during this era of talent shortage.

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

Modern applicant tracking systems (ATSs) that support mobile optimization and seamless apply experiences. Based on data from my clients, 85-95% of candidates are using their mobile devices during the application process. Informative Video Content embedded in job ads to bring your employer brand to life.

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Are Employees Paying You a Loyalty Tax? (And How It’s Hurting Your Employer Brand)

Jobvite

Recent Employ data reported that 37% of job seekers were looking to switch employers to seek higher wages. So, what exactly is the phenomenon that’s happening to loyal employees and how does it affect your employer brand? And How It’s Hurting Your Employer Brand) first appeared on Jobvite.