Balancing Act Part 2: When Negative Client Employment Brands Complicate Things
The Staffing Stream
MARCH 5, 2020
In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived? Employer brands – whether they are negative or positive – influence candidates.
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