Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Your employer branding can make or break your ability to pick up the right people. There are plenty of tell-tale statistics that reveal the holes employers are leaving wide open in their hiring process.

Dice 2018 Recruitment Automation Report

In Dice’s first-ever Recruitment Automation study, we asked nearly 450 recruiters how they are. experience 17% Negative employer brand/reputation 16% Led to. and engagement Onboarding Background and. negotiations Interviewing Onboarding Organization. RECRUITMENT.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

7 Tips for Onboarding Remote Employees

Achievers - Recruiting

As your company recognizes the efficiency that a remote workforce offers, it’s likely that you’ll hire and onboard some of your new people at a distance. When you create a strong onboarding process, it sets the tone for the employee’s entire experience with your company.

Your Onboarding Checklist

CKR Interactive

Onboarding is one of those topics that seems to go through waves in popularity in the HR community, and right now I think we’re riding a crest. This makes a lot of sense to me, as you don’t have to go very far to find some impressive statistics on the importance of a solid onboarding program. Most of the studies I’ve seen have centered around three key benefits: Effective onboarding increases retention. Effective onboarding reduces employee ramp-up time.

Five Onboarding Tips New Hires Will Thank You For

SmartRecruiters

Getting your new hires up to speed takes time, but without a positive onboarding experience, many employees lose interest. You’ve still got to onboard. However, positive employee onboarding experiences can be a crucial first step for everyone you welcome into your organization. But before you drop a payload of paperwork on your new hire all at once, here are five ways to maximize your onboarding, and keep new employees happy and excited about their career decision.

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Brands exist to communicate with people and shape their behavior, which means that people remain essential to good branding, say Euan J.

Why Employee Onboarding Is Such A Hit Or Miss

RecruitLoop

In a study conducted a few years ago, the researchers looked into the impact of an employee’s onboarding experience on their turnover. Employer branding Guide Leading PeopleEditor’s Note: This is a guest post by Anand Srinivasan – founder of Hubbion. His opinions are his own. First impressions matter. A staggering 69% of the employees were found to be more likely […].

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

How to Brand Your Candidate and Employee Experience

InFlight

Both your candidate experience and employee experience send a strong message about your employer brand. That is why activating your employer brand across the entire employee lifecycle is crucial to engaging your current employee base. Corteva Case Study.

Is your ATS sending candidates the wrong message about your brand?

InFlight

After spending countless company resources on cultivating an attractive and desirable company brand, it is far too easy to send candidates through an application experience that will tear all that hard work down. Checkout this Rally guide on the 50 ways you can amp up your employer brand.

Taleo 56

5 Biggest Challenges Modern Recruiters Face

Social Talent

What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent. Recommended Reading: 5 Ways Content Marketing Can Dramatically Boost Your Employer Brand ).

How to Create a Winning Employer Brand

Recruiting Blogs

Employer brand is incredibly important in a competitive talent market. Top candidates want to work at a company whose brand is welcoming and inspiring. “If If your brand is not seen as a positive, your recruiting efforts will be doubled in terms of challenge, and the best talent will search for companies with better reputations, because they can” says Michael T. A poorly managed employer brand can cost you access to top talent. .

Case Study: End-to-end Recruitment Software solution at Allity

MyRecruitmentPlus

End-To-End Recruitment & Onboarding Solution. Onboarding. Case Study: MyRecruitment+ for Allity. End-to-End Recruitment & Onboarding platform. Onboarding: job offer, employment contract, TFN Dec Form, Super Choice form… etc. Create Branded & personalised email templates. Digital Onboarding. 3.4 – Improved Our Employer Brand. Induction modules sent during onboarding, prior they start.

Study 59

Managing your Employer Brand on Glassdoor Like a Pro - Talentnow

Recruiting Blogs

That’s why, Marketing your brand as a desirable employer can go a long way in filling the vacant positions in your organization fast and easy. One way to do this is by managing your reputation on job boards and employer review sites. No employer serious about hiring quality talent can afford to neglect their reputation on such platforms. According to a recent study , 48% of job seekers consulted Glassdoor during their search.

How to Show Your Authentic Employee Experience

Rally Recruitment Marketing

A study by the Futurestep division of Korn Ferry revealed that 90% of executives say between 10% and 25% of new employees leave their organizations within the first 6 months. For example, an onboarding process that equips new employees with everything they need to get started on the right foot sets a strong foundation. Employee Storytelling Employer Branding

How To 207

7 Tips for Running a Successful Facebook Careers Page

Social Talent

This is something that potential candidates will notice and find attractive in a potential employer. Having a Facebook careers page inadvertently increases your brand’s presence in your industry and studies show that people tend to trust brands more when they are socially active on Facebook and other social sites. And according to LinkedIn, referred candidates are faster to hire, cheaper to hire, faster to onboard, and will stay in their job longer.

Strategic onboarding

Bersin

Studies show that effective onboarding can improve retention rates by 52 percent, time to productivity by 60 percent, and overall customer satisfaction by 53 percent 1. For new hires, effective onboarding can increase both job satisfaction and organizational commitment. Despite this, the most common approaches to onboarding often fail. 5 Focusing on strategic onboarding can help organizations combat new-hire attrition and its costly impact.

How to Create a New Hire Onboarding Checklist

Yello

While bringing in a new teammate is exciting for recruiters and hiring managers alike, putting together an effective onboarding program can be quite a challenge. In fact, one in three organizations report an onboarding program that’s informal, inconsistent or reactive.

How best to avoid candidate ghosting

Teamtailor

You make the offer official and start planning their onboarding. Take pride in your employer branding and focus on building a beautiful career site that really gives the candidate an insight into what it’s like to work at your company.

Empower 2015 Recap: ‘The State of the Health Care Workforce’

CareerBuilder

HR professionals in the health care industry recently joined Inavero’s Founder and CEO Eric Gregg at Empower 2015 for a breakout session about the findings from CareerBuilder’s 2015 Health Care Workforce Study. The typical health care candidate utilizes between three to four different types of resources during their job search, according to the study. They’re researching companies, searching for jobs and communicating with employers.

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

Should I Invest in Onboarding?

Recruiterbox

Retained employees represent a great return on the many investments that employers make on their workforce, and onboarding is a solid, yet often overlooked aspect of those investments. According to a 2013 Aberdeen Report , organizations that were rated best-in-class in the category of onboarding retained 91% of employees within the first year. Industry-Average onboarding programs show retention rates of 70%, and laggard programs show retention rates as low as 30%.

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice.

Guide to Onboarding Remote Employees

Recruiting Blogs

Employee onboarding matters more than we think it does. A successful employee onboarding program helps improve retention, employee engagement, satisfaction, and boost employee productivity levels. . Why is employee onboarding important? Onboarding helps reduce stress.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Having a well-developed employer brand makes current employees proud of their positions.

Survale TM Launches New SurvaleRewardsTM to Reward Job Seekers and Employees for Providing Feedback

Survale

Survale retail clients can now offer free or discount goods or services to incent feedback, boost employer brand and generate revenue from hiring. This new feature enables clients to thank candidates, increase response rates, boost employer brand and generate revenue from feedback efforts. Rewarding job seekers is a win-win for employers,” said Jason Moreau, co-founder and CEO of Survale. Candidate Satisfaction Case Studies News

Retail 104

What Benefits Do Employees Value The Most?

Valuehire

When employers are on the hunt for new talent, it’s important they remember their quests always need to begin at home. Studies have shown that most Canadian workers prefer perks over cash. In other words, ensuring the happiness and success of current employees is a key to attracting candidates to the job postings a company publishes. It’s all about growing and nurturing a positive company culture.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Arya searches multiple sources at one time including job boards, internal systems, professional sites, social databases, and other global talent sources to find the best of these types of workers – studying their history, their behavior, and what they want for their future. Training and onboarding are a huge investment. We’re over halfway through 2017.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Arya searches multiple sources at one time including job boards, internal systems, professional sites, social databases, and other global talent sources to find the best of these types of workers – studying their history, their behavior, and what they want for their future. Training and onboarding are a huge investment. We’re over halfway through 2017.

Brandon Hall Group’s New Research Study to Uncover How Some Organizations are Winning the War for Talent

Brandon Hall

They do this by being better at sourcing, screening and onboarding than anyone else. This new study will identify organizations’ talent-acquisition practices and correlate them with increases in key performance indicators to identify best and next practices in talent-acquisition strategies. One of the first major steps employers should take is implementing a more objective approach in their battle for talent, and aggressively eliminating human error.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Building an attractive company: employer branding.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Create profiles for your company and interact with potential job candidates in order to build your employer brand, and spend extra time on social media advertising in order to attract fresh talent. Construct your employer brand. or through more involved tactics such as video interviewing or online onboarding.

Why Does Employee Engagement Matter?

Hireology

Globally, 85% of employees are either not engaged or are actively disengaged at work, and 52% of employees don’t believe their employers invest in improving employee experience. For more tips on employee engagement, read our Employment Brand Playbook. .