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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

For large complex nonprofits, you can’t be thinking about a “website redesign” as a standalone event, but instead one of a number of digital avenues for your organization to communicate and engage with audiences. The purpose is not only to affect and control change but also to help staff and stakeholders adapt to these changes.

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Is Clubhouse the Right Application for Your Social Media Plan?

Forum One

Three things happen every spring: March Madness, spring cleaning, and social media plans need a refresh. This spring, we’ve been evaluating some of the new social platforms on the market to see if there is anything new that would help elevate nonprofit and/or public sector missions. How to approach Clubhouse today.

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In-Demand Marketing Skills You Need to Boost Your Resume

Zengig

In light of this, forward-thinking businesses will search for candidates who can help them craft provocative, engaging stories that come alive on video, social media, and other contemporary marketing channels. Social media Social media is a growing area of marketing.

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Five Steps to Increase Online Giving with Basic Personalization

Forum One

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. What percentage of visitors made a donation?

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5 Tips for Creating Impact with Omnichannel Marketing

Forum One

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Open source solutions we recommend for nonprofits and government include Drupal and WordPress.

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Omnichannel Marketing: Lessons from the Commercial Sector

Forum One

From social media to an online store, an omnichannel experience is seamless, with all channels working together. While omnichannel marketing isn’t a new concept for nonprofits, there are still many lessons you can learn from the commercial sector. 4 commercial omnichannel marketing lessons for the nonprofit sector.

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SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?